Pengaruh Kredibilitas dan Kualitas Informasi pada Akun Instagram @Faktabola terhadap Pemenuhan Kebutuhan Informasi Followers
DOI:
https://doi.org/10.55606/juitik.v6i3.2738Keywords:
Credibility, Information Quality, Fulfillment of Information Needs, Instagram, Uses and GratificationsAbstract
This study analyzes the influence of credibility and information quality of the Instagram account @faktabola on the fulfillment of followers' information needs, amid the rapid growth of visually driven football information accounts on Instagram where followers require credible, high-quality sources. This study uses a quantitative approach with a positivistic paradigm. Data were collected through a 5-point Likert scale questionnaire distributed to 400 respondents who follow the Instagram account @faktabola, selected through purposive sampling from a population of 841 thousand followers, with the sample size calculated using the Taro Yamane formula at a 5% error rate. Data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination with the assistance of SPSS software. The results show that Credibility (X1) has a positive and significant effect on the Fulfillment of Information Needs (Y), with a t value of 6.179 and significance of 0.000, while Information Quality (X2) also has a positive and significant effect, with a t value of 12.920 and significance of 0.000. Simultaneously, both variables significantly affect the Fulfillment of Information Needs, with an F value of 400.314 and significance of 0.000, explaining 66.8 percent of the variance (R Square = 0.668). These findings support the Uses and Gratifications Theory, in which followers act as an active audience who choose the @faktabola account because its information is considered credible, accurate, and of good quality, with Information Quality recorded as the relatively more dominant predictor compared to Credibility.
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