Pengaruh Intensitas Terpaan Konten Healthy Lifestyle di Tiktok Terhadap Persepsi Pentingnya Gaya Hidup Sehat pada Mahasiswa
DOI:
https://doi.org/10.55606/juitik.v6i2.2474Keywords:
Healthy, Lifestyle, Media Exposure, Perception, StudentsAbstract
TikTok has become a major platform for promoting healthy lifestyle content among young people, including college students. This study aims to examine the influence of exposure to healthy lifestyle content on TikTok on students' perceptions of the importance of a healthy lifestyle. The study employed a quantitative explanatory approach. Data were collected through an online survey using a five-point Likert scale questionnaire among 196 active students at Jakarta State University, graduating in 2024 and 2025, determined using the Yamane formula. The research instrument was declared valid through the Pearson Product Moment test and reliable with Cronbach's Alpha values of 0.882 (variable X) and 0.906 (variable Y). Data were analyzed using simple linear regression after meeting the classical assumptions (normality, heteroscedasticity, and autocorrelation). The results showed that the intensity of exposure to healthy lifestyle content on TikTok had a positive and significant effect on students' perceptions of the importance of a healthy lifestyle, with a regression equation of Y = 8.214 + 0.765X, a coefficient of determination (R²) of 0.523, and a calculated t-value of 14.164 > t-table of 1.972 at a significance level of 0.000. This finding means that 52.3% of the variation in the perception of the importance of a healthy lifestyle is explained by the intensity of exposure to healthy lifestyle content on TikTok, while 47.7% is influenced by other factors outside the model. These results explain the mechanism by which health perceptions are formed through social media.
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