Branding Strategy, Digital Marketing, Instagram, Marketing Strategy, Social Media
Abstract
In today’s technological development, companies that aim to build a strong image must implement effective branding strategies. One of the strategies that can be applied is utilizing social media, particularly Instagram, as a communication and promotional medium. Through the strategic use of Instagram, companies can build their image by presenting their strengths in an interactive way. The purpose of this study is to examine how Instagram is utilized as a branding strategy and its role in shaping corporate image. This research applies the Design Thinking method with data collection techniques including interviews, observations, questionnaires, and qualitative descriptive data analysis. The results show that the use of Instagram is able to strengthen the company’s image through consistent visual presentation and informative content.Furthermore, Instagram allows companies to reach a wider audience, thereby increasing their brand recognition. This approach allows companies to build stronger relationships with consumers and increase their loyalty.
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