Pengaruh Kualitas Pelayanan dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cortans Koffie, Bangkinang

Muhammad Ridho; Endang Sutrisna

doi:10.55606/jurimea.v6i1.1761

Authors

Muhammad Ridho Universitas Riau
Endang Sutrisna Universitas Riau

DOI:

https://doi.org/10.55606/jurimea.v6i1.1761

Keywords:

Service Quality, Store Atmosphere, Consumer Satisfaction

Abstract

In recent years, the café industry in Indonesia has experienced rapid growth. Changes in people’s lifestyles that are becoming increasingly dynamic, along with the rising interest in coffee consumption, have driven the expansion of coffee shops in various regions. This study aims to analyze the influence of service quality and store atmosphere on customer satisfaction at Cortans Koffie, Bangkinang. The research employs a quantitative approach with a non-probability sampling technique using purposive sampling, involving 100 respondents. The collected data were processed using SPSS version 25. The results of the study indicate that: (1) service quality has a significant effect on customer satisfaction, (2) store atmosphere has a significant effect on customer satisfaction, and (3 service quality and store atmosphere have a significant effect on customer satisfaction

References

Aditia, M. P., & Heriyanto, M. (2024). Pengaruh Kualitas Pelayanan Dan Store atmosphere Terhadap Kepuasan Konsumen (Studi Pada Cafe De’piek Ujungbatu Rokan Hulu). eCo-Buss, 6(3), 1289-1299.

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang : Universitas Diponegoro.

International Coffee Organization (ICO). (2023). Coffee Market Report: World Coffee Consumption Data. Retrieved from https://www.ico.org

Kotler, P., & Armstrong, G. (2014). “Principles of Marketing.” 12th Edition, Jilid 1. Jakarta: Erlangga.

Kotler, & Amstrong, G. (2016). Dasar-dasar Pemasaran (Jilid 1). Jakarta: Erlangga.

Mowen, C., & Minor, M. (2002). Perilaku Konsumen. Jakarta: Penerbit Erlangga

Putra, I. P. Y. M., Hartati, N. P. S., & Mashyuni, I. A. (2023). Pengaruh Kualitas Pelayanan Dan Store atmosphere Terhadap Kepuasan Konsumen Pada Ud. Bagas Bagus Kerambitan Tabanan. WidyaAmrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata, 3(2), 375-384.

Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif , Dan R&B. Bandung, Alfabeta.

Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian. Yogyakarta: Andi Offset.