Analisis Pemberitaan Patah Rangka eSAF Motor Honda pada CNN Indonesia

Authors

  • Muhamad Firzan Akbar Universitas Muhammadiyah Jakarta
  • Bintang Awal Ramadhan  Universitas Muhammadiyah Jakarta 
  • Ahmad Fajar Mahendra Universitas Muhammadiyah Jakarta
  • Muammar Khadafi Universitas Muhammadiyah Jakarta
  • Tria patrianti  Universitas Muhammadiyah Jakarta

DOI:

https://doi.org/10.55606/juitik.v4i1.774

Keywords:

AHM, Corporate crisis, Reputation, Mass media

Abstract

This research was conducted to conduct an in-depth analysis of the interconnection between mass media coverage, corporate crises, and the role of media in shaping public perception, with a focus on the specific case of the eSAF Motor Honda's frame breakage reported by CNN Indonesia. The research employed a qualitative approach. The results of the study indicate that there was intensive coverage on CNN Indonesia, particularly in August, with an initially negative tone. Consumer responses influenced public perception and exerted pressure on the company. In other words, the reputation crisis faced by PT Astra Honda Motor requires effective and transparent communication management to address consumer concerns and restore the company's image. Companies need to maintain open and ongoing communication to support the recovery of their reputation.

Author Biographies

Bintang Awal Ramadhan  , Universitas Muhammadiyah Jakarta 

 

 

Ahmad Fajar Mahendra , Universitas Muhammadiyah Jakarta

 

 

Muammar Khadafi , Universitas Muhammadiyah Jakarta

 

 

References

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Published

2024-01-31

How to Cite

Muhamad Firzan Akbar, BintangAwalRamadhan , Ahmad Fajar Mahendra, Muammar Khadafi, & Tria patrianti . (2024). Analisis Pemberitaan Patah Rangka eSAF Motor Honda pada CNN Indonesia . Jurnal Ilmiah Teknik Informatika Dan Komunikasi, 4(1), 261–267. https://doi.org/10.55606/juitik.v4i1.774

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