Public Relations and Digital Media

Authors

  • Novrian Novrian Universitas Bhyangkara Jakarta Raya
  • Suroso Suroso Institut Agama Islam Tarbiyatut Tholabah Lamongan
  • Mohamad Sudi Institut Ilmu Sosial Dan Ilmu Politik (IISIP) Yapis Biak
  • Muhsin Efendi Universitas Gajah Putih
  • Geofakta Razali Institut Ilmu Sosial Dan Manajemen STIAMI

DOI:

https://doi.org/10.55606/juitik.v3i2.590

Keywords:

Journalism Digital, Journalism Immersive, Participation Public

Abstract

The objective of this essay is As a brand-new form of digital journalism, immersive journalism will be discussed in this article. The media industry uses the hierarchy of influence theory to better understand the context of in-depth journalism. An overview of the state of digital journalism globally and in Indonesia is given in this article. The idea of immersive journalism employs the literary analysis method. The analysis's findings show that the organization's internal and external communications have an impact on the processes of information production, distribution, and consumption. The space for audience engagement that emerges in digital media has the potential to continue for a very long period in immersive journalism, where audiences may actively participate and direct story development. Establishing immersive journalism has been hampered by a number of issues, including the possibility of financial gain, tool adaptation, story development, susceptibility, and manipulation. Media industry players will be compelled to rethink the parameters of engagement, narrative framework, objectivity, and sensitive information with the public if they adopt an in-depth journalistic approach.

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Published

2023-07-29

How to Cite

Novrian Novrian, Suroso Suroso, Mohamad Sudi, Muhsin Efendi, & Geofakta Razali. (2023). Public Relations and Digital Media. Jurnal Ilmiah Teknik Informatika Dan Komunikasi, 3(2), 235–249. https://doi.org/10.55606/juitik.v3i2.590

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