Peran Internal Communication PT Adhi Karya (Persero) Tbk. dalam Penguatan Implementasi Program Influencer ADHI untuk Meningkatkan Citra dan Reputasi Perusahaan di Media Sosial
DOI:
https://doi.org/10.55606/juitik.v6i2.2391Keywords:
Corporate Image, Corporate Reputation, Employee Advocacy, Internal Communication, Social MediaAbstract
This study aims to analyze the role of Internal Communication at PT Adhi Karya (Persero) Tbk in strengthening the implementation of the ADHI Influencer Program as an effort to enhance the company’s image and reputation on social media. This research employed a descriptive qualitative approach with data collected through observation, in-depth interviews, and literature study. The analysis was conducted based on four stages of Public Relations, namely defining public relations problems, planning and programming, taking action and communicating, and evaluating the program. The findings show that Internal Communication plays an important role in designing strategies, selecting and assisting internal talents, preparing scripts, supervising content production, and evaluating audience responses. The ADHI Influencer Program is able to transform technical corporate messages into lighter, more communicative, and more human-centered content through employee involvement as corporate communicators. Audience responses through likes, comments, and shares indicate that social and infrastructure-related content has the potential to strengthen the company’s positive image. Therefore, the ADHI Influencer Program serves as a relevant internal communication strategy for building corporate reputation in the digital space.
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