Kualitas Konten Edukasi Persiapan Masuk Perguruan Tinggi Negeri sebagai Media Komunikasi kepada Siswa
Studi pada Akun TikTok @farrhnn
DOI:
https://doi.org/10.55606/juitik.v6i2.2223Keywords:
Educational Content, Public Universities, Social Media, Students, TikTokAbstract
The use of social media as an educational communication medium has been increasing, particularly through the TikTok platform, which is widely utilized by students to obtain learning information. This study aims to analyze the quality of educational content related to preparation for entering State Universities (PTN) on the TikTok account @farrhnn as a communication medium for students. The research problem focuses on how content quality is assessed based on the dimensions of reader cognition, sharing motivation, persuasion, and decision making. This study employed a quantitative approach with a descriptive design. The research population consisted of all followers of the TikTok account @farrhnn, with the sample determined using the Lemeshow formula and random sampling technique, based on the criteria of high school or equivalent students who had accessed the content, resulting in a total of 271 respondents. Data were collected through a five-point Likert scale questionnaire that had been tested for validity (r > 0.361) and reliability (Cronbach’s Alpha = 0.70). The results indicate that the quality of educational content on the TikTok account @farrhnn falls into the “good” category, with an average score of 4.02. The sharing motivation dimension obtained the highest score, while the persuasion dimension received the lowest. These findings suggest that TikTok educational content functions effectively as a communication medium that is informative, relevant, and supports students’ decision-making in preparing for higher education. Therefore, it is recommended that content creators enhance the distinctiveness of their content to strengthen its persuasive power.
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