Fenomena “Yapping at Least” dalam Konten TikTok
(Analisis Isi Berdasarkan Teori Uses and Gratifications)
DOI:
https://doi.org/10.55606/juitik.v6i2.2208Keywords:
Content Analysis, Digital Communication, TikTok, Uses And Gratifications, Yapping at LeastAbstract
The phenomenon of "yapping at least" has become a rapidly growing communication trend on social media, particularly TikTok. This communication style is characterized by long, spontaneous, expressive, and unstructured messages. This study aims to analyze the communication patterns of "yapping at least" content and identify the motives for using this content based on Uses and Gratifications Theory. The study used a qualitative approach with content analysis of five TikTok videos selected through purposive sampling based on certain criteria, such as high interaction rates and relevance to trends. The results show that "yapping at least" content is characterized by spontaneous, repetitive communication, and the use of informal language. Furthermore, this phenomenon also serves as a means of fulfilling the needs of entertainment, self-expression, and social interaction for creators and audiences. This study concludes that "yapping at least" is a form of digital communication adaptation influenced by social media dynamics and audience preferences for authentic and relatable content.
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