Strategi Komunikasi Inokulatif Sherly Tjoanda dalam Merespons Isu Tambang pada Konten Youtube KOMPAS TV Program ROSI
DOI:
https://doi.org/10.55606/juitik.v6i1.2110Keywords:
Communication Strategy, Inoculation Theory, Mining Issue, Political Communication, Public CriticismAbstract
Public criticism toward extractive industries has increasingly placed public officials under intense media scrutiny, requiring strategic communication responses to maintain credibility and public trust. This study examines the inoculative communication strategy employed by Sherly Tjoanda in responding to mining-related issues during her appearance on the ROSI program aired by Kompas TV. The research aims to identify the forms and patterns of inoculation strategies used in addressing public criticism. Using a qualitative content analysis approach, data were collected through documentation and transcription of relevant interview segments and analyzed using Inoculation Theory as the main analytical framework. The findings reveal three dominant elements of inoculative communication: supportive arguments, anticipation of criticism, and refutation of criticism. These elements are manifested through rational reasoning, legal legitimacy, empathetic acknowledgment, preventive defense, and argumentative rebuttals. The results indicate that the communication strategy combines supportive and refutational defenses to reinforce position consistency while reducing the persuasive impact of opposing narratives. This study contributes to the development of political communication research by demonstrating how inoculation theory operates in mediated political discourse and offers practical insights into managing public criticism in controversial policy contexts.
References
Aulia, R., & Srg, M. (2024). Peran Media Digital dalam Meningkatkan Keterlibatan dan Partisipasi Publik : Transformasi Komunikasi di Era Informasi dan Sosial. 2(6), 506–513.
DW Indonesia. (2025). Investigasi Racun Kromium di Pulau Obi oleh Harita Nickel. TikTok. https://vt.tiktok.com/ZSaWLggvu/
Etadhin, M. F., Aulia, A. S., Setiawan, R. Y., & P, A. M. S. S. (2025). STRATEGI KOMUNIKASI PEMERINTAH DALAM MENGHADAPI KRITIK VIRAL DI MEDIA SOSIAL BERTAGAR # INDONESIAGELAP Dalam era transformasi digital yang pesat , media sosial telah menjadi ruang utama komunikasi publik yang bersifat terbuka , interaktif , dan instan . P. 6(2), 604–609.
Gora, R., & Aladdin, Y. A. (2024). Isu Perpanjangan Masa Jabatan Presiden Tiga Periode di Media Massa terhadap Sikap Publik. 7(1), 194–208.
Hendri, E. (2019). Komunikasi Persuasif (A. Holid (ed.)). PT Remaja Rosdakarya.
Josh Compton, Sander van der Linden, Jhon Cook, M. B. (2021). Inoculation theory in the post‐truth era: Extant findings and new frontiers for contested science, misinformation, and conspiracy theories. 1–16. https://doi.org/10.1111/spc3.12602
Kumalasari, A., Musa, H. G., Garad, A., Emovwodo, S. O., & Aditasari, K. (2024). How Digital Communication Transparency and Public Trust Shape Crisis Communication through Public Engagement. 16(2).
Lubis, A. F., Priyono, D., Julina, S., Deryansyah, A. D., & Kontroversial, B. (2024). ANALISIS FRAMING MEDIA DALAM BERITA KONTROVERSIAL : STUDI KASUS PADA KASUS-KASUS POLITIK ATAU. 7, 9118–9126.
Mudjiyanto, B. (2018). Metode Penelitian Komunikasi Berbasis Internet (D. T. Firman (ed.); Cet-1). Inteligensia Media.
Mursalim. (2023). Metode penelitian Komunikasi Kuantitatif (Cet-1). Unhas Press.
Noor, R. F., Siti, N., Siregar, S., Komunikasi, I., Sosial, I., & Area, U. M. (2025). Perencanaan Komunikasi Kesehatan Untuk Mencegah Kanker Serviks Perempuan di Puskesmas Tanjung Morawa Kab . Deli Serdang Health Communication Planning to Prevent The Danger of Female Cervical Cancer at Puskesmas Tanjung Morawa Kab . Deli Serdang. 7(4), 1473–1482. https://doi.org/10.34007/jehss.v7i4.2677
Priliswari, S. M., & Athalarik, F. M. (2023). Pesan Persuasif Menjaring Peluang Investasi Dalam Promosi Grand Batang City Oleh Kementerian Investasi Persuasive Message Getting Investment Opportunities in The City of Grand Batang Promotion by The Ministry of Investment. 5(1), 1–12.
Pujileksono, S. (2015). Metode penelitian Komunikasi Kualitatif (Cet-1). Kelompok Intrans Publishing.
Relations, G. P., To, I. T., & Trust, B. P. (2023). HUMAS PEMERINTAH TRASPARAN INFORMASI UNTUK MEMBANGUN KEPERCAYAAN PUBLIK. 7(2), 155–168.
Rizky, M. (2024). Efektivitas Kampanye Digital dalam Meningkatkan Partisipasi Pemilih Muda Pada Pemilihan Kepala Daerah Kota Semarang The Effectiveness of Digital Campaigns in Increasing Young Voter Participation in the 2024 Semarang City Regional Head Election. 07(02), 182–200.
Rofiah, C. (2022). Metode penelitian Kualitatif (Cet-1). CV. Literasi Nusantara Abadi.
Satria, B. (2025). Komunikasi Kepemimpinan Politik Berkarakter , Menjadi Aspek Krusial Terhadap Kepercayaan Masyarakat. 3(2).
Sugiyono, P. L. (2024). Metode Penelitian Komunikasi (Sunarto (ed.); Edisi Revi). Alfabeta.
Tunggala, S., Saadjad, K. A., & Raintama, D. R. (2024). Komunikasi Partisipatif Untuk Mengurangi Dampak Lingkungan Pada Aktivitas Pertambangan di Morowali. 1, 1–12.
TV, K. (2025). [FULL] Gubernur Maluku Utara Sherly Tjoanda Blak-blakan Bicara Isu Tambang | ROSI. YouTube. https://youtu.be/Gw8hQ0y0p2g?si=dp--f509r0NaNsuI
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Ilmiah Teknik Informatika dan Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
