Nilai-Nilai Budaya sebagai Landasan Pembentukan Perilaku Karyawan Klinik Seria

Abstract

This study analyzes the role of cultural values in shaping employee behavior at Seria Clinic. Organizational cultural values serve as a foundation for character development, work ethic, and social interactions among employees. In healthcare services, these values not only guide internal behavior but also reflect the clinic's identity to patients and the community. Understanding how employees internalize and apply these values is crucial for maintaining service quality and institutional image. The research used a descriptive qualitative approach, collecting data through in-depth interviews and participatory observation. Interviews were conducted with staff from various levels, including medical personnel, administrative staff, and management. Participatory observation was used to observe work behavior, employee interactions, and challenges in the workplace. The results show that integrity, care, discipline, and cooperation are key values at Seria Clinic. These values improve team cohesion, work motivation, and employee loyalty, contributing to a harmonious and productive work environment. The study concludes that consistent internalization of cultural values is vital for building an ethical, service-oriented, and sustainable work culture, which is crucial for enhancing healthcare service quality.