Strategi Adaptasi Komunikasi Orang Tua Generasi Z dalam Membina Hubungan dengan Anak melalui Media Sosial Instagram @talkparenting

Nurul Rahmadina; Anna Gustina Zainal; Ibrahim Besar; Nanda Utaridah; Nanang Trenggono

doi:10.55606/juitik.v5i3.1473

Authors

Nurul Rahmadina Universitas Lampung
Anna Gustina Zainal Universitas Lampung
Ibrahim Besar Universitas Lampung
Nanda Utaridah Universitas Lampung
Nanang Trenggono Universitas Lampung

DOI:

https://doi.org/10.55606/juitik.v5i3.1473

Keywords:

Communication Style, Communication Theory, Digital Media, Gen Z, Parenting

Abstract

Digital media plays a crucial role as a primary source of information, reference, and inspiration in shaping parenting communication styles, particularly among younger parents such as Generation Z. Gen Z parents actively access social media content to gain insights into more empathetic and adaptive communication patterns for their children's needs. This study aims to understand how digital media consumption, particularly through the Instagram account @talkparenting, influences the parenting communication styles of Gen Z parents aged 23–28. This study employed a descriptive qualitative approach with data collection techniques through in-depth interviews and digital documentation of eight purposively selected informants. The results indicate that social media is not only a source of information but also functions as an agent of socialization of new values and norms in family communication practices. Gen Z parents tend to adopt an affective communication style—which emphasizes empathy, emotional validation, and acceptance—and an adaptive directive, a parenting approach that remains directive yet flexible and supportive of children's development. The educational content on the @talkparenting account serves as a primary reference in shaping their understanding of positive communication, conflict resolution, and emotional regulation in parent-child relationships. These findings support Kaplan and Haenlein's (2010) theory regarding the role of social media as an interactive platform that facilitates social learning and the transformation of interpersonal communication styles. This study highlights the importance of improving digital literacy among young parents, as well as the need to develop positive, educational, and relevant parenting content to support the formation of healthy communication patterns within the family. Thus, social media has great potential to become a strategic partner in supporting more conscious, reflective, and value-based parenting practices. Keywords: Communication Styles, Gen Z, Digital Media, Parenting, Communication Theory.

References

Addi-Raccah, A. (2024). The role of digital capital in parental engagement. Education and Information Technologies, 29, 4551–4573. https://doi.org/10.1007/s10639-024-12455-y

Astrianingsih, D., Rohmiyati, Y., Hakim, C. A., Sari, N., Atqoo, R. A., Latifah, S. N., Mulki, F., & Rizkiyah, D. (2024). Optimalisasi peran orang tua di era digital: Strategi pola asuh untuk generasi digital natives. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(5), 9754–9759. https://doi.org/10.31004/cdj.v5i5.33640

Badan Pusat Statistik. (2021). Statistik generasi Z dan milenial Indonesia 2020.

Creswell, J. W. (2016). Research design: Pendekatan metode kualitatif, kuantitatif, dan campuran (Edisi ke-4, A. Fawaid, Trans.). Pustaka Pelajar.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 52(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003

Khaeriyah, K., & Natsir, M. (2025). The role of family in shaping social values in the digital era. Journal of Administrative and Social Science, 6(1), 33–42. https://doi.org/10.55606/jass.v6i2.1844

Khosibah, S. A. (2024). Pengaruh peran parent influencers media sosial pada pola asuh orang tua milenial. Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini, 8(5), 926–935. https://obsesi.or.id/index.php/obsesi/article/view/6025/pdf

Machmiyah, S., Udasmoro, W., & Noviani, R. (2024). Parenting and production of anxiety on social media: Analysis of parenting on Instagram @parentalk.id. Journal of Social Studies, 20(2). https://journal.uny.ac.id/index.php/jss/article/view/78026

Maulida, S., & Pawestuti, R. (2022). Pengaruh konten Instagram parenting influencer terhadap gaya pengasuhan orang tua milenial. Riwayat: Educational Journal of History and Humanities, 5(2), 527–535. https://doi.org/10.24815/jr.v8i1.44777

Maysara, S. R., & Yuliani. (2023). Pengasuhan digital: Mengembangkan nilai-nilai sosial anak usia dini melalui penggunaan media digital. Al-Muhadzab: Jurnal Pendidikan Islam Anak Usia Dini, 3(1). https://jurnal.staidaf.ac.id/almuhadzab/article/view/420

Moleong, L. J. (2017). Metode penelitian kualitatif. PT. Remaja Rosdakarya.

Nurbani, A. S. T. (2024). Instagram as a self-presentation media for young mothers in Medan City. Komunika: Jurnal Ilmu Komunikasi, 13(1), 1–10. https://doi.org/10.32734/komunika.v20i01.15909

Onishi, Y. (2024). Association between parenting-related social networking site use and parental psychological distress: Cross-sectional study. JMIR Pediatrics and Parenting, 7(1), e59029. https://doi.org/10.2196/59029

Putri, S. A., & Rahmawati, D. (2020). Peran media digital dalam pola pengasuhan orang tua generasi Z. Jurnal Komunikasi Keluarga, 8(1), 45–54.

Ramadani, P., Khaerat, A. U., Darwis, N. I., & Anak Gen Alpha Bagi Orang Tua Milenial, M. (2022). Digital parenting: Mendidik anak Gen Alpha bagi orang tua milenial. Journal of Educational Technology, Curriculum, Learning and Communication, 2(3), 67–72. https://doi.org/10.26858/jetclc.v2i3.34768

Rizaty, M. A. (2024). Data pengguna aplikasi TikTok di Indonesia pada Oktober 2021–Januari 2024. DataIndonesia.id. https://dataindonesia.id/internet/detail/data-pengguna-aplikasi-tiktok-di-indonesia-pada-oktober-2021januari-2024

Rosalia, N., dkk. (2022). Akun Instagram parenting sebagai media edukasi ketahanan keluarga. Jurnal Riset Komunikasi, 5(2), 144–157. https://jurnalrisetkomunikasi.org/index.php/jrk/article/view/464

Suharsono, J., Andrianata, M., Fithrianto, M. N., & Wiyono, A. A. R. (2024). Pengaruh era digital pada pola asuh anak dapat menjadi faktor yang signifikan dalam keharmonisan keluarga. Insan Cendekia: Jurnal Pengabdian Kepada Masyarakat, 2(3), 150–158. https://doi.org/10.46838/ic.v2i3.661

Yusnita, T., Harahap, M. A., & Adeni, S. (2024). Komunikasi keluarga: Bagaimana orang tua berinteraksi dengan anak Gen Z. RAMBIDEUN: Jurnal Pengabdian Kepada Masyarakat, 7(1), 129–138. https://doi.org/10.51179/pkm.v7i1.2388