Analisis Penerimaan Pengguna terhadap Sistem E-Commerce Terne Menggunakan Technology Acceptance Model (TAM)
DOI:
https://doi.org/10.55606/juisik.v6i2.2515Keywords:
Behavioral Intention, E-Commerce, Perceived Ease of Use, Perceived Usefulness, Technology Acceptance Model (TAM)Abstract
The Terne e-commerce functions as a medium for both showcasing products and facilitating transactions over the internet. This research utilizes the Technology Acceptance Model (TAM) to explore the elements that affect users acceptance of the site, particularly concentrating on Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Behavioral Intention to Use (BI). The objective of this analysis is to investigate how PEOU impacts PU, the influence of PEOU on BI, and the relationship between PU and BI. A quantitative method was adopted, gathering responses from 59 users of the Terne e-commerce platform through surveys. The data were processed using SPSS, involving assessments of validity and reliability, classical assumptions, and both simple and multiple linear regression analyses. The findings reveal that PEOU significantly and positively impacts both PU and BI. Conversely, PU does not significantly influence BI. The F-test indicates that PEOU and PU together significantly affect BI. The coefficient of determination (R² = 0.283) shows that 28.3% of the variations in BI can be attributed to PEOU and PU. These results imply that the ease of use is the key factor driving users to adopt the Terne e-commerce platform.
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