Perbandingan Antara Komunitas Sanggar Mekar Sari Dengan Sanggar Bija Swari: Sebagai Faktor Loyalitas Anggota  Pada Periode 2025

Devika Nova Pratiwi; Pebriansyah Pebriansyah

Authors

Devika Nova Pratiwi Universitas Terbuka, Banteni
Pebriansyah Pebriansyah Universitas Jambi, Jambi

Keywords:

Member Loyalty; Arts Community Management; Dance Studio

Abstract

This study aims to evaluate the comparative process between the Mekar Sari and Bija Swari communities or studios in the process of forming member loyalty during the 2025 period. The main focus of this study is to find elements that contribute to the degree of member loyalty in both communities, both in terms of management, artistic activities, and social interactions among members. The approach applied is a descriptive qualitative method, with data collection through interviews, direct observation, and document collection. The findings show that Sanggar Mekar Sari places more emphasis on elements of family togetherness and regular practice to maintain loyalty, while Bija Swari prioritizes new creativity in its works and opportunities for member loyalty. Both communities each have unique strengths in creating member bonds, but variations in management approaches and artistic views impact the level of loyalty created. This study contributes to understanding the tactics of managing arts communities so that they can maintain member sustainability and competitiveness in the era of modern cultural development

References

Anisah, S. L. (2023). Strategi Pemasaran Sanggar Tari Musi dalam Mempertahankan Nilai Budaya Tari Tradisional. JSIKOM, 2(3), 74/82.

Apriyani, N. K. A., Trisnawati, I. A., & Adnyana, A. K. O. (2022). Tari Amerta Sri Bumi: Representasi Upacara Perang Tipat Dalam Merdeka Belajar Kampus Merdeka Bersama Sanggar Seni Pancer Langiit. Jurnal Igel: Journal of Dance, 2(1), 65/73.

Atika, D. (2023). Pembinaan Tari sebagai Peningkatan Keterampilan Siswa di Sanggar Army Dance Performance (ADP) Surabaya. Jurnal Pendidikan Sendratasik, 12(2), 225/246.

Harahap, K., Noviyanti, E., & Layli, M. (2023). Budaya Organisasi: Fondasi Kesuksesan. Jakarta: PT Media Penerbitan Indonesia.

Ibrahim, I., Mangkoma, S., & Imaduddin, I. (2024). Makna Loyalitas Konsumen Brand Lokal di Era Digital: Studi Fenomenologi terhadap Pengguna Media Sosial. Al-Buhuts, 21(1).

Luthfi, M., Fajar M. S., Hermawaty R. K., Mahyus, & Muliati, M. (2024). The Impact of Relational Marketing and Service Quality on Customer Loyalty: A Comprehensive Analysis. PINISI Discretion Review, 7(1).

Lillaharita, S. (2023). Pengelolaan Sanggar Seni Saayun Salangkah Kota Bukittinggi, Sumatera Barat. Ringkang: Kajian Seni Tari dan Pendidikan Seni Tari, 3(2), 28/298.

Maya M., Sumarwan, U., Sulaeman, A., & Soehadi, A. W. (2023). Loyalty to Community Modeling Through Value Co-Creation Behavior Activities With Perceived Benefit Mediation: Organic Food Product. Jurnal Manajemen dan Agribisnis, 18(3).

Pratama N., & Balqiah, T. E. (2023). The Role of Community Benefits on Brand Loyalty in Automotive Social Media Brand Community. Jurnal Manajemen Teori dan Terapan, 16(1).

Sugiyono. (2021). Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Bandung: Alfabeta.

Sutiana, E. P., Sari, R. F., & Sudrajat, A. (2021). Pengaruh Kelompok Referensi dan Budaya terhadap Keputusan Menjadi Anggota Sanggar Tari. Eqien Jurnal Ekonomi dan Bisnis, 8(2), 71/77.

Wijaya, L. S., & Fenetta, C. (2024). The Role of Public Relations in Organizational Culture to Build Management Loyalty: Case Study of the Faculty Student Representative Body, Faculty of Information Technology, Satya Wacana Christian University, Salatiga. Communicare: Journal of Communication Studies, 11(1), 1-13.