Strategi Manajemen Eksternal Berbasis Keberlanjutan dalam Program Bakti BCA pada Bank Central Asia

Authors

  • Yanuar Ramadhan Universitas Esa Unggul
  • Rifky Arya Arnanda Universitas Esa Unggul
  • Selsa Mahfuza Budiani Universitas Esa Unggul
  • Justin Mayshandi Universitas Esa Unggul
  • Chesterita Putri Universitas Esa Unggul
  • Nessa Agustina Tambunan Universitas Esa Unggul

DOI:

https://doi.org/10.55606/jurimbik.v5i2.1059

Keywords:

Strategic Management, External Stakeholder, CSR, Sustainability, BAKTI BCA

Abstract

This study aims to analyze the role of BAKTI BCA as a strategic initiative in strengthening external stakeholder engagement and corporate sustainability at PT Bank Central Asia (BCA). The research focuses on how structured corporate social responsibility (CSR) practices can be integrated into strategic management to support long-term legitimacy and organizational resilience. Adopts a qualitative descriptive approach using a literature review method. The primary sources of data include the 2024 BCA Sustainability Report, peer-reviewed academic journal articles, and information from the official website of PT Bank Central Asia. Data were collected through document analysis and examined using interpretive and thematic techniques, guided by theoretical frameworks on strategic management, stakeholder engagement, corporate social responsibility (CSR), and environmental, social, and governance (ESG) principles. Finds that BAKTI BCA functions as a strategic platform that links corporate vision with external sustainability goals. With programs in education, economy, health, culture, and environment, BAKTI BCA demonstrates how corporations can move beyond symbolic CSR and create measurable impact. It contributes significantly to stakeholder trust, strengthens BCA’s ESG standing, and aligns corporate operations with national sustainable development goals. The integration of CSR as a longterm strategy enhances institutional reputation and supports social and environmental value creation.

References

Adomako, S., & Tran, M. D. (2022). Stakeholder management, CSR commitment, corporate social performance: The moderating role of uncertainty in CSR regulation. Corporate Social Responsibility and Environmental Management, 29(5), 1414-1423.

Awaysheh, A., Heron, R. A., Perry, T., & Wilson, J. I. (2020). On the relation between corporate social responsibility and financial performance. Strategic Management Journal, 41(6), 965-987.

Belasri, S., Gomes, M., & Pijourlet, G. (2020). Corporate social responsibility and bank efficiency. Journal of Multinational Financial Management, 54, 100612.

Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizons, 34(4), 39-48.

Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university press.

Freeman, R. E. (2023). Stakeholder management: framework and philosophy. In R. Edward Freeman’s selected works on stakeholder theory and business ethics (pp. 61-88). Cham: Springer International Publishing.

Hanriarseto, T., & Cholid, S. (2020). Manfaat Program Bakti BCA dari Perspektif Beneficiaries pada Dimensi Ekonomi, Sosial, dan Lingkungan di PT Bank BCA Tbk (Studi pada Program Pelatihan dan Pemagangan Bakti BCA).Jurnal Pembangunan Manusia, 1(1), 5.

Koerniawan, I., Sulartopo, S., Tobing, W.T., & Miftahurrohman, M. (2024). Cultural Dimensions and Ethical Decision-Making: A Case Study of Multinational Corporations Operating in Indonesia. Journal of Management and Informatics.

Kujala, J., Sachs, S., Leinonen, H., Heikkinen, A., & Laude, D. (2022). Stakeholder engagement: Past, present, and future. Business & Society, 61(5), 11361196.

Lichtenthaler, U. (2022). Explicating a sustainability-based view of sustainable competitive advantage. Journal of strategy and management, 15(1), 76-95.

Mintzberg, H., Ahlstrand, B., & Lampel, J. B. (2020). Strategy safari: The complete guide through the wilds of strategic management. Pearson UK.

Naiborhu, N. S. R. (2023). Implikasi Yuridis Konsep Green Banking Terhadap Perbankan di Indonesia. Bina Hukum Lingkungan, 7(3), 334-352.

PT Bank Central Asia Tbk. (2024). Laporan keberlanjutan 2024: Unity for responsibility. https://www.bca.co.id//media/Feature/Report/File/S8/Laporan-Keberlanjutan/2025/20250311-BCASR-2024-ID.pdf

Taghipour, A., Khazaei, M., Azar, A., Rajabzadeh Ghatari, A., Hajiaghaei-Keshteli, M., & Ramezani, M. (2022). Creating shared value and strategic corporate social responsibility through outsourcing within supply chainnmanagement. Sustainability, 14(4), 1940.

Trizotto, R. C. A., Nascimento, L. D. S., da Silva, J. P. T., & Zawislak, P. A. (2024). Sustainability, business strategy and innovation: a thematic literature review. Sustainability Accounting, Management and Policy Journal, 15(6), 1338-1377.

Zioło, M., Bąk, I., Cheba, K., Spoz, A., & Niedzielski, P. (2021). Sustainable financial systems toward sustainability in finance. Institutional and managerial approach. Procedia Computer Science, 192, 4237-4248.

Downloads

Published

2025-06-07

How to Cite

Ramadhan, Y., Arnanda, R. A., Budiani, S. M., Mayshandi, J., Putri, C., & Tambunan, N. A. (2025). Strategi Manajemen Eksternal Berbasis Keberlanjutan dalam Program Bakti BCA pada Bank Central Asia. Jurnal Ilmiah Manajemen, Bisnis Dan Kewirausahaan, 5(2), 159–177. https://doi.org/10.55606/jurimbik.v5i2.1059

Issue

Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan

Section

Articles

License

Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.