PENGARUH SUPPLY CHAIN MANAGEMENT, TOTAL QUALITY MANAGEMENT, MARKETING CAPABILITY TERHADAP COMPETITIVE ADVANTAGE KECAP MAJALENGKA
DOI:
https://doi.org/10.55606/jurimbik.v3i3.542Keywords:
supply chain management, total quality management, marketing capability, competitive advantage.Abstract
Intense competition requires companies to continue to maintain their maximum level of production. that is, it basically develops from the value that the organization is able to create to its buyers. This study aims to determine the effect of supply chain management, total quality management, and marketing capability on competitive advantage in the Majalengka Triangle soy sauce company as one of the companies that produce soy sauce since 1958. This study was conducted with a quantitative approach and associative research design with a sample of 51 respondents. The instrument used by researchers is a questionnaire. Quality testing on research instruments is a test of validity and reliability. Data analysis uses descriptive analysis, while for hypothesis testing using multiple linear regression analysis with the help of Statistical Package for Social Sciences (SPSS) 25. The results of this study explain that there is a positive and significant relationship between supply chain management, total quality management, marketing capability to competitive advantage with a correlation coefficient value below 0.05. This analysis is conducted on one company and does not take into account other variables or moderator variables that affect supply chain management.
References
Ardianto, H., & Kaseng, S. (2021). Pengaruh Strategi Operasional Terhadap Daya Saing Industri Rotan di Kota Palu. Jurnal Ilmu Manajemen Universitas Tadulako, 2(7).
Azara, R. (2020). Buku Ajar Manajemen Operasional Dan Implementasi Dalam Industri. Umsida Press.
Christopher, M. (1998). Logistics and Supply Chain Management: Strategies for Reducing Cost and Improving Service (Second Edition). International Journal of Logistics Research and Applications, 2(1), 103–104. doi:10.1080/13675569908901575
Follet, M. P. (2003). Prophet of Management. Washington D.C. Harvard Business School Press.
Ghozali, Imam. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Badan Penerbit Universitas Diponegoro.
Gujarati, D. N. (2012). Dasar-Dasar Ekonometrika. Salemba Empat.
Handoko, H. T. (1984). Manajemen. BPFE. Yogyakarta
Heizer & Render. (2011). Operations Management: Manajemen Operasi. Salemba Empat.
Ishikawa, K. (1992). Pengendalian Mutu Terpadu. PT. Remaja Rosdakarya. Bandung.
Kaswan. (2014). Analisis Integrasi Supply Chain Management (SCM) Terhadap Kinerja Perusahaan dan Daya Saing pada Industri Konstruksi. Banten dan DKI Jakarta.
Maddeppungeng, A., Abdullah, R., & Kartika, D. D. (2016). Pengaruh TQM (total quality management) dan SCM (supply chain management) terhadap daya saing pada industri konstruksi (studi kasuspada kontraktor bersertifikat iso 9001 di dki jakarta). Jurnal Fondasi 2(5).
Mehta, C. R., & Patel, N. R. (2012). IBM SPSS Exact Tests. IBM Corporation.
Nainggolan, A. (2018). Competitive Advantage Dan Upaya Meningkatkan Laba Perusahaan. Jurnal Manajemen. 4(1)
Pasolong. (2012). Teori Administrasi Publik. Alfabeta.
Porter, M. E. (2018). Keunggulan Bersaing Menciptakan dan Mempertahankan Kinerja Unggul. Erlangga.
Pramana, Y. Kristianto. (2015). Analisa Pengaruh Supply Chain Management terhadap Keunggulan Bersaing dan Kinerja Perusahaan Manufaktur di Jawa Timur. Manajemen/Fakultas Bisnis dan Ekonomika. Jurnal Ilmiah Mahasiswa Univesitas Surabaya. 4(2)
Sri Ernawati, & Iwan Koerniawan. (2023). PENGARUH LABEL HALAL DAN KESADARAN HALAL TERHADAP MINAT PEMBELIAN KONSUMEN PADA PRODUK UMKM DI KOTA BIMA. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 16(1), 207-215.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Suharto, R., & Devie. (2013). Analisa Pengaruh SCM Terhadap Keunggulan Bersaing dan Kinerja Perusahaan. Jurnal Business Accounting Review.
Suliyanto. (2011). Ekonom etrika Terapan: Teori dan Aplikasi dengan SPSS. Penerbit Andi Offset.Yogyakarta.
Syahreva, D., & Alhazami, L. (2022). pengaruh supply chain management terhadap keunggulan kompetitif dan kinerja perusahaan pada umkm industri kuliner di jakarta barat. Jurnal Ilmu Sosial, Manajemen, dan Akuntansi. 1(4).
Terry, G. R. (1968). Principles of Management. Illonis.
Tjiptono, F., & A. Diana. (2001). Total Quality Management, Valentine. Yogyakarta.
Wicaksono, S. S. (2021). Pengaruh Supply Chain Management (SCM) Terhadap Kinerja Perusahaan PT. Inka Multi Solusi. Bandung: UII
Widyanesti, S., & Masyithah, S. (2018). Pengaruh Supply Chain Management Practices Dan Marketing Capability Terhadap Firm Performance Melalui Competitive Advantage. Jurnal Ilmiah Manajemen, 8(2), 208. https://doi.org/10.22441/mix.2018.v8i2.002
Ghozali, I. (2016). Aplikasi analisis Multivariete dengan program IBM SPSS 23 (edisi i8). Cetakan ke VIII. Semarang: Badan Penerbit Universitas Diponegoro.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
