COPYWRITING STYLE DAN STRUKTUR NASKAH RADIO

Authors

  • Winda Kustiawan Universitas Islam Negeri Sumatera Utara
  • Anissa Rahmadhani Universitas Islam Negeri Sumatera Utara
  • Nadya Syakilah Universitas Islam Negeri Sumatera Utara
  • Novi Lestari Universitas Islam Negeri Sumatera Utara
  • Rizqi Ramadhani Siregar Universitas Islam Negeri Sumatera Utara
  • Tasya Salsabila Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.55606/juitik.v2i3.343

Keywords:

radio, copywriting, script

Abstract

The technology of sending signals by way of modulation as well as electromagnetic radiation with waves that travel through the air and produce sound is the meaning of radio. In broadcasting, scripts and writing are needed so that they are pleasing to the ear and also structured. In the process of writing copywriting, Style is needed so that the advertisements shown on the radio can be absorbed by listeners and are moved to buy the product being advertised and cause an action. Because radio only relies on audio, the sentence structure must be precise and there is a script structure that is being discussed so that it is good. Using research methods sourced from books and the internet. The essence of Copywriting style and the structure of discussion scripts on radio is to hone writing and editing skills in radio scripts.

References

Referensi Cetak:

Buku

Agustrijanto, Copywriting, Bandung: Rosda, 2002

Mappatopo, Andi. Teknik Penulisn Feature: Karangan Khas. Jakarta:Gramedia, 2017

Nita, Hadiyanti. Struktur Naskah Siaran Radio. UIN Walisongo : Semarang, 2019

Mawardi, Dodi. Menulis Naskah Radio. Pena Kreativa, 2020

Sumber Lain:

Isharudin, Muhammad. Thesis Penulisan Naskah siar pada Radio Suara Sidoarjo. UNTAG : Surabaya.

Febrio, Alfa Hadi. Thesis Peran Penulis Naskah Program General Information Radio RRI PRO 2 Jogja.

Stiko. 2018

https://www.researchgate.net/publication/337916986_BAB_I_PEMBAHASAN_A_Siaran_Interaktif_dalam_

Radio

https://www.scribd.com/document/543835865/Diskusi-Radio

Downloads

Published

2022-12-31

How to Cite

Winda Kustiawan, Anissa Rahmadhani, Nadya Syakilah, Novi Lestari, Rizqi Ramadhani Siregar, & Tasya Salsabila. (2022). COPYWRITING STYLE DAN STRUKTUR NASKAH RADIO. Jurnal Ilmiah Teknik Informatika Dan Komunikasi, 2(3), 36–43. https://doi.org/10.55606/juitik.v2i3.343

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