Strategi Komunikasi Wali Kelas 6 SDN 20 Petang dalam Meningkatkan Motivasi Belajar Siswa dan Citra Sekolah Dimata Orangtua

Abstract

This study examines the communication strategies employed by the homeroom teacher of Grade 6 at SDN 20 Petang to enhance students' learning motivation and build a positive school image among parents. The background of this study is based on the importance of effective communication between the homeroom teacher, students, and parents as a key factor in supporting successful learning processes and fostering public trust in the school. The objectives of this study are to identify the communication strategies implemented by the Grade 6 homeroom teacher at SDN 20 Petang, analyze the supporting and inhibiting factors affecting their implementation, and examine their impact on students' learning motivation and the school's image. This study employs a qualitative method with a descriptive case study approach. Data were collected through in-depth interviews, observations, and documentation involving the principal, the Grade 6 homeroom teacher, parents, and Grade 6 students as informants. The data were analyzed through the stages of data reduction, data display, and conclusion drawing. The findings reveal that the communication strategies include open interpersonal communication, regular coordination with parents, the use of communication media such as WhatsApp groups, direct motivational support for students, and strong collaboration between the school and families. These strategies have successfully increased students' enthusiasm for learning, discipline, and participation in classroom activities. Furthermore, effective communication has had a positive impact on the school's image, as reflected in increased parental trust, satisfaction, and support for the school's programs.