Strategi Personal Branding untuk Membuka Peluang Karir
Studi pada Akun Instagram Content Creator @syaa.aa
DOI:
https://doi.org/10.55606/juitik.v6i3.2603Keywords:
Career Opportunities, Content Creator, Instagram, Local Culture, Personal BrandingAbstract
This research explores the personal branding approach of the Instagram account @syaa. aa in cultivating self-representation and job prospects. With advancements in digital technology, people have increasingly turned to social media to showcase their identities, enhance visibility, and engage with audiences. The theoretical basis of this research draws upon the idea of personal branding along with Peter Montoya’s Eight Laws of Personal Branding. A descriptive qualitative methodology was adopted, utilizing a case study strategy that involved content analysis, document review, and interviews. The results reveal that @syaa. aa enhances personal branding by showcasing the culture, communication styles, and everyday practices of the coastal communities in Lamongan, adopting a casual and humorous tone, adhering to consistent content themes, and taking advantage of Instagram features like reels. These approaches effectively fortify the account's identity, boost audience confidence, and create various job opportunities, including speaking engagements, training resource positions, hosting events, promoting cultural activities, and collaborating with local businesses. The findings suggest that authentic, coherent, and community-oriented personal branding significantly contributes to the career progression of a content creator in the current digital landscape.
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