Digital preaching, Framing, Instagram, Social media
Abstract
The development of digital technology has revolutionized how humans can communicate, including in Islamic preaching activities. Preaching, which used to be conventional, has now expanded into the digital realm through various social media platforms, one of which is Instagram. The @memeislam.id account has succeeded in implementing framing elements, namely defining problems, identifying causes, providing moral assessments, and offering solutions in conveying a message about Islam in a light, communicative, and contextual way. By combining humor, attractive visuals, and popular language, this account is able to create strong emotional resonance and encourage spiritual reflection among the audience. The success of this strategy is also shown by the high level of audience interaction in the form of reflective comments and emotional involvement.
References
Amir, A. M., & Syamsuddin, S. (2023). Tafsir virtual: Dakwah digital: Analisis meme Islam pada akun Instagram Memeislam.id (Skripsi, Fakultas Dakwah dan Ilmu Komunikasi, UIN Jakarta).
Denzin, N. K., & Lincoln, Y. S. (2009). Handbook of qualitative research. Yogyakarta: Pustaka Pelajar.
Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 52–57.
Fauzi, A. (2024). Integrasi teknologi digital dalam dakwah: Proses dan tantangan. Jurnal Perencanaan dan Manajemen Dakwah.
Ferlitasari, R., Suhandi, & Rosana, E. (2020). Pengaruh media sosial Instagram terhadap perilaku keagamaan remaja. Jurnal Sosiologi Agama, 1(2).
Hasan, M. (2013). Metodologi pengembangan ilmu dakwah. Surabaya: Pena Salsabila.
Huda, N. (2023). Peran dakwah digital dalam menyebarkan pesan Islam di era modern. Jurnal Ilmu Al-Qur'an dan Tafsir.
Jannah, R. (2024). Pedoman etika dakwah digital. Kementerian Agama Republik Indonesia.
Komunikasi Journal. (2022). Dakwah digital dan generasi milenial. Jurnal Komunikasi Islam, 10(2).
Kurniawan, A., & Dewi, N. (2022). Strategi dakwah di era digital Ikatan Da'i Indonesia. Jurnal Dakwah, 10(2).
Raihana, N., Hidayatullah, M., & Zainal Abidin, A. (2021). Dinamika mimbar digital: Memahami strategi dakwah Islam di era digital. Jurnal Komunikasi Islam, 15(1).
We Are Social, & Hootsuite. (2024). Digital 2024 global overview report. https://wearesocial.com
Adhi Kusuma, Mad Nasir, & Siti Nuraeni. (2025). Analisis Framing terhadap Konten Dakwah Digital di Media Sosial Seperti Instagram @memeislam.id . Jurnal Ilmiah Teknik Informatika Dan Komunikasi, 5(2), 580–585. https://doi.org/10.55606/juitik.v5i2.1201
