Efektivitas Komunikasi Visual Melalui Prinsip-Prinsip User Experience Design (UXD) Pada Website Virtual Event Festival Sains dan Budaya
DOI:
https://doi.org/10.55606/juisik.v4i2.1504Keywords:
Culture festival, Science, User experience design, Virtual event website, Visual communicationAbstract
This study aims to analyze the effectiveness of visual communication through the application of User Experience Design (UXD) principles on the virtual event website of Festival Sains dan Budaya. In the context of virtual events, effective visual communication plays a pivotal role in attracting user participation, conveying information clearly, and ensuring a positive user experience. The research employs a qualitative method, incorporating interviews, observations, and focus group discussions (FGDs) involving virtual event organizers, graphic designers, and website developers. The collected data were analyzed using content analysis to identify the implementation of UXD principles on the website festivalsainsbudaya.com/virtual-2024. The findings reveal four main categories of UXD implementation. First, Scale for Layout Setting, which includes minimalist header and footer design, centralized alignment, enlarged link access, and the use of wide whitespace to enhance readability. Second, Visual Hierarchy as Site Mapping/Intuitive, emphasizing a striking first impression and clear menu options presented at the start for intuitive navigation. Third, Balance & Contrast at the Same Time, achieved through contrasting button links, consistent design patterns, and the application of a global template to maintain brand coherence. Fourth, Media Interactive and Entertain Primarily, featuring feedback forms, varied media formats, high readability, motion elements, and easy navigation to increase user engagement. Overall, the virtual event website demonstrates strong adherence to UXD principles, resulting in intuitive navigation, a clear and logical information hierarchy, consistent visual design, and interactive media integration that enhances user engagement. These findings indicate that the application of UXD principles not only supports effective visual communication but also contributes significantly to user satisfaction and participation rates. This research underscores the importance of aligning UXD strategies with the goals of virtual cultural events, offering practical insights for future website development in the fields of culture, science, and public engagement.
References
Ahdiat, A. (2024). Data pengguna internet Indonesia 2024. Databoks. Jakarta: Katadata.
Akbar, B., Halim, B., & Mubarat, H. (2022). Designing the brand identity of Sekanak tourism destinations Lambidaro Palembang. Indonesian Journal of Art and Design Studies, 1(2), 51-67.
Arisantoso, A., Yulianti, S. D., Shalahudin, M. A. T. D., Zahranda, H., Julian, M. A., Savana, G. I., & Julius, A. (2023). Perancangan dan pemrograman web: Memahami HTML, CSS, JavaScript, PHP, serta web hosting secara praktis. Penerbit Buku Teknologi.
Arsana, M. N. I., & Ali, A. (2024). Analisis user experience (UX) pada website layanan di kampus dengan metode cognitive walkthrough (CW). Jurnal Simbolika: Research and Learning in Communication Study, 10(1), 82-93. https://doi.org/10.31289/simbolika.v10i1.11607
Auliaddina, S. (2021). Perancangan user interface dan user experience pada website e-commerce. Jurnal Teknologi Informasi, 5(2), 189-195.
Azhari, M. H. (2024). Peran visual dalam meningkatkan engagement pengguna di situs web berita. Jurnal Komunitas Literasi, 1(1), 1-10.
Dayana, I., & Marbun, J. (2019). Analisis dampak olimpiade matematika terhadap prestasi siswa. Jurnal Pendidikan Matematika, 8(1), 9-15.
Dewi, S. S., & Furqan, R. (2023). Pemilu inklusif: Analisis aksesibilitas website Komisi Pemilihan Umum (KPU) berdasarkan WCAG 2.1. Jurnal MediaTIK, 6(2), 1-9.
Dirgantara, D. A., & Andrian, R. (2023). Pengembangan responsif website untuk Semarang Heritage Run 2022 dengan framework Bootstrap. Jurnal Media Infotama, 19(2), 433-438. https://doi.org/10.37676/jmi.v19i2.4346
https://doi.org/10.26858/jmtik.v6i1.47595
Irwandana, R., Herlambang, A. D., & Saputra, M. C. (2019). Evaluasi dan perbaikan rancangan antarmuka pengguna situs web Eventmalang menggunakan pendekatan human centered design. Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, 3(2), 1334-1341.
Kholik, A., Soegiarto, A., & Sari, W. P. (2024). Strategi komunikasi visual dalam user interface (UI) dan user experience (UX) untuk membangun kepuasan pengguna. Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora, 2(4), 335-344. https://doi.org/10.47861/tuturan.v2i4.1358
Kriyantono, R. (2020). Evaluasi kualitas website dalam perspektif komunikasi. Jurnal Komunikasi, 15(2), 123-135.
Kurnia, D. I., & Fauzi, I. (2023). Perancangan brand identity ekskul futsal Threepasta SMPN 3 Pasarkemis sebagai upaya peningkatan minat bakat. WARNARUPA (Journal of Visual Communication Design), 2(1), 45-58.
Mamis, S., Handayani, E. A., Rumra, F., & Hermanto, Y. A. L. (2023). Desain komunikasi visual. Mafy Media Literasi Indonesia.
Mustajab, R. (2023). Statistik pendidikan Indonesia tahun ajaran 2022/2023. Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi.
Nina, K. L. M., & Fitri, R. D. (2018). Pentingnya identitas visual dalam desain website. Jurnal Desain Komunikasi Visual, 12(3), 45-52.
Prasetya, D. N. (2021). Perancangan desain komunikasi visual sebagai media interaksi konsumen melalui Instagram. Jurnal Media Digital, 8(2), 78-89. https://doi.org/10.33479/cd.v2i02.383
Putra, R. W. (2021). Desain komunikasi visual dalam era digital. Jurnal Seni Rupa, 15(6), 6-12.
Rahayu, P. (2019). Pengaruh era digital terhadap perkembangan bahasa anak. Al-Fathin: Jurnal Bahasa dan Sastra Arab, 2(1), 47-59. https://doi.org/10.32332/al-fathin.v2i2.1423
Rosyada, S. N., & Sutejo, A. (2024). Efektivitas komunikasi visual dalam penyampaian pesan. Jurnal Komunikasi Visual, 18(1), 23-35.
Sant, R. (2023, November). Analisis user interface website PPID UIN Raden Fatah Palembang dengan menggunakan metode heuristic evaluation. Dalam Prosiding Seminar Nasional Teknologi Komputer dan Sains (Vol. 1, No. 1, pp. 362-373). UIN Raden Fatah Palembang.
Suherman, A. (2020). Teori komunikasi dalam perspektif modern. Penerbit Komunikasi Indonesia.
Sukri, H., Wahyudi, A., & Pratama, D. (2023). Pengembangan website interaktif untuk meningkatkan user engagement. Jurnal Teknologi Web, 7(1), 1-10.
Sumarlin, R. (2019). Kajian pengaruh user experience terhadap user interface pada aplikasi berbasis web di sistem informasi manajemen rumah sakit (Studi kasus Zi.Care) [Tesis tidak diterbitkan]. Universitas Komputer Indonesia.
Suriani, S., Darmanto, T., & Kartono, K. (2014). Perancangan website pemasaran pada PO Mitra Abadi Meuble. INTEKSIS, 1(2), 23-30.
Valentino, A. (2023). Analisis tren desain website dalam industri digital. Jurnal Desain Digital, 9(4), 112-125.
Wijaya, A., Jane, J., & Budiman, B. (2024). Evaluasi layout design untuk meningkatkan penjualan pada toko SM-Shop-Online di Jakarta. Jurnal Serina Abdimas, 2(1), 318-323. https://doi.org/10.24912/jsa.v1i2.26054
Wijaya, B. H., Santoso, P., & Rahman, F. (2022). Implementasi fitur dinamis dalam pengembangan website modern. Jurnal Sistem Informasi, 14(3), 67-78.
Yusuf, H., & Wahyudi, T. (2021). Perancangan website sistem pelacak perkembangan belajar siswa. JCA of Design & Creative, 1(2), 89-98.
Zaafira, N. (2023). SIAK-NG user interface design with design thinking method to support system integration. Jurnal Teknologi Informasi dan Komputer, 5(2), 156-164.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
