Analisis Faktor-Faktor Penerimaan E-Museum Menggunakan Technology Acceptance Model (TAM)
Studi Kasus: www.museumindonesia.org
DOI:
https://doi.org/10.55606/juisik.v5i2.1172Keywords:
E-Museum, Technology, Acceptance ModelAbstract
The low level of visits to museums compared to other tourist destinations is largely due to the lack of interactive activities and the need for direct guidance in accessing collection information. Although an e-museum platform based on virtual reality technology has been available through museumindonesia.org as a solution to physical limitations and an effort to attract the interest of the younger generation, the extent to which the public accepts this innovation is still unknown. The lack of understanding of the perception of ease and usefulness in using services is an important reason to conduct an evaluation using the TAM approach. This study aims to identify and analyze factors that influence the intention and behavior of using e-museum services, in order to provide a strategic foundation for the development of web-based museum service management. The total respondents used in this study were 120 people. The analysis method used was the Path Analysis method. The results showed that most of the constructs in the model had a significant relationship. Facilitating Conditions were proven to have an influence on Perceived Ease of Use and Perceived Usefulness. Furthermore, Perceived Ease of Use contributes to forming Perceived Usefulness and attitudes towards use (Attitude Toward Using). Among all variables, Perceived Usefulness has the strongest influence on Behavioral Intention, with the highest coefficient value of 0.72. In addition, attitudes toward use also play a role in forming behavioral intentions, which in turn affect actual usage behavior. The results of the analysis show that perceptions of ease of use are a key element in forming perceptions of system usefulness. Overall, the five main variables of Facilitating Condition, Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, and Behavioral Intention have a significant contribution to the acceptance of e-Museum technology.
References
Appiah, B., Kretchy, I. A., Yoshikawa, A., Asamoah-Akuoko, L., & France, C. R. (2021). Perceptions of a mobile phone-based approach to promote medication adherence: A cross- sectional application of the Technology Acceptance Model. Exploratory Research in Clinical and Social Pharmacy, 1. https://doi.org/10.1016/j.rcsop.2021.100005
Ardha, K. H. (2020). Analisis Persepsi Pengguna Situs Marketplace Menggunakan Technology Acceptance Model (Tam) (Studi Kasus Pada Tokopedia). Open Library Telkom University, 7(2).
Arikunto, S. (2020). Prosedur Penelitian Sebagai Suatu Pendekatan Praktik. PT.Rineka Cipta.
Arikunto, S. (2020). Prosedur Penelitian Sebagai Suatu Pendekatan Praktik. PT.Rineka Cipta.
Bandung: CV Alfabeta.
BERBASIS VARIAN: Konsep Dasar dan Aplikasi dengan Program SmartPLS 3.2.8 dalam Riset Bisnis. In PT. Inkubator Penulis Indonesia.
BERBASIS VARIAN: Konsep Dasar dan Aplikasi dengan Program SmartPLS 3.2.8 dalam Riset Bisnis. In PT. Inkubator Penulis Indonesia.
Chamdy, T. L., & Indrojarwo, B. T. (2013). Perancangan Konten Virtual Museum Mpu Tantular Sidoarjo. Jurnal Sains Dan Seni Pomits, 2(1).
Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2024). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management, 41(2), 745-783.
Deni. (2019). TUGAS DAN FUNGSI MUSEUM JAWA TENGAH RANGGAWARSITA SEBAGAI LEMBAGA PELESTARIAN BENDA SEJARAH DAN BUDAYA BANGSA TAHUN 1983-2006. UNIVERSITAS NEGERI SEMARANG.
Dirgiatmo, Y. (2023). Testing the discriminant validity and heterotrait–monotrait ratio of correlation (HTMT): a case in Indonesian SMEs. In Macroeconomic Risk and Growth in the Southeast Asian Countries: Insight from Indonesia (pp. 157-170). Emerald Publishing Limited.
Ebadi, S., & Raygan, A. (2023). Investigating the facilitating conditions, perceived ease of use and usefulness of mobile-assisted language learning. Smart Learning Environments, 10(1), 30.
Fauzan, M. (2022). Pengaruh Virtual Museum Terhadap Minat Berkunjung Pada Museum Multuli Rangkasbitung. Ilmu Perpustakaan, 1–147.
Fauzi, A., Widodo, T., & Djatmiko, T. (2018). PENGARUH BEHAVIORAL INTENTION TERHADAP USE BEHAVIOR PADA PENGGUNAAN APLIKASI TRANSPORTASI ONLINE (STUDI KASUS PADA PENGGUNA GO-JEK DAN GRAB DI KALANGAN MAHASISWA TELKOM UNIVERSITY ). 5(2), 1790–1796.
Ghozali, & Latan. (2015). Partial Least Square Konsep Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 (2nd Edition). Badan Penerbit Universitas Diponegoro.
Gutowski, P., & Klos-Adamkiewicz, Z. (2020). Development of e-service virtual museum tours in Poland during the SARS-CoV-2 pandemic. Procedia Computer Science, 176. https://doi.org/10.1016/j.procs.2020.09.303
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027.
Hamid, R. S., & Anwar, S. M. (2019). STRUCTURAL EQUATION MODELING (SEM)
Hamid, R. S., & Anwar, S. M. (2019). STRUCTURAL EQUATION MODELING (SEM)
Hamzah, N., Othman, Y. H., & Cheumar, M. T. (2023). The influence of facilitating condition and perceived usefulness on intention to use mobile applications in Uganda. Malaysian Journal of Social Sciences and Humanities (MJSSH), 8(4), e002257-e002257.
Hardjito, F. R. (2017). Analisis Penerimaan Aplikasi Website dengan Menggunakan Technology Acceptance Model (TAM) pada Raja Duren. In https://repository.dinamika.ac.id (Issue Tam). Institut Bisnis dan Informatika STIKOM Surabaya.
Irawati, T., Rimawati, E., & Pramesti, N. A. (2020). Penggunaan Metode Technology Acceptance Model (TAM) Dalam Analisis Sistem Informasi Alista (Application Of Logistic And Supply Telkom Akses). Is The Best Accounting Information Systems and Information Technology Business Enterprise This Is Link for OJS Us, 4(2). https://doi.org/10.34010/aisthebest.v4i02.2257
Irawati, T., Rimawati, E., & Pramesti, N. A. (2020). Penggunaan Metode Technology Acceptance Model (TAM) Dalam Analisis Sistem Informasi Alista (Application Of Logistic And Supply Telkom Akses). Is The Best Accounting Information Systems and Information Technology Business Enterprise This Is Link for OJS Us, 4(2). https://doi.org/10.34010/aisthebest.v4i02.2257
Kabir, K. H., Hassan, F., Mukta, M. Z. N., Roy, D., Darr, D., Leggette, H., & Ullah, S. M. A. (2022). Application of the Technology Acceptance Model to assess the use and preferences of ICTs among field-level extension officers in Bangladesh. Digital Geography and Society, 3. https://doi.org/10.1016/j.diggeo.2022.100027
Lew, S., Tan, G. W. H., Loh, X. M., Hew, J. J., & Ooi, K. B. (2020). The disruptive mobile wallet in the hospitality industry: An extended mobile Technology Acceptance Model. Technology in
Maharani, M. R., & Usman, O. (2021). The effect of perceived usefulness and perceived ease of use on the use of e-learning with TAM model in faculty of economics student of Jakarta State University. Jurnal Pendidikan Ekonomi, Perkantoran, Dan Akuntansi, 2(3), 55-67.
Mukhtar, N., Kamin, Y. B., & Saud, M. S. B. (2022). Quantitative validation of a proposed technical sustainability competency model: A PLS-SEM approach. Frontiers in Sustainability, 3, 841643.
Nagy, S., & Hajdú, N. (2021). Consumer acceptance of the use of artificial intelligence in online shopping: Evidence from Hungary. Amfiteatru Economic, 23(56), 155-173.
Natasia, S. R., Wiranti, Y. T., & Parastika, A. (2021). Acceptance analysis of NUADU as e-learning platform using the Technology Acceptance Model (TAM) approach. Procedia Computer Science, 197. https://doi.org/10.1016/j.procs.2021.12.168
Pamuji, A. (2020). Pengembangan Model Penerimaan Teknologi Termodifikasi Pada Persepsi Jarak Sosial, dan Persepsi Jarak fisik. Jurnal Sistem Cerdas, 03(02).
Pamuji, A. (2020). Pengembangan Model Penerimaan Teknologi Termodifikasi Pada Persepsi Jarak Sosial, dan Persepsi Jarak fisik. Jurnal Sistem Cerdas, 03(02).
Ramadya, I. R. (2022). PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP ATTITUDE TOWARD USING SERTA DAMPAKNYA TERHADAP BEHAVIORAL INTENTION. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen, 1(4), 553–561.
Rasoolimanesh, S. M. (2022). Discriminant validity assessment in PLS-SEM: A comprehensive composite-based approach. Data Analysis Perspectives Journal, 3(2), 1-8.
Rohman, A. N., Mukhsin, M., & Ganika, G. (2023). Penggunaan Technology Acceptance Model Dalam Analisis Actual Use Penggunaan E–Commerce Tokopedia Indonesia. Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital, 2(1), 25-36.
Society, 63. https://doi.org/10.1016/j.techsoc.2020.101430
Sugiyono. (2019). Metode Penelitian Pendidikan Pendekatan Kuantitaif, Kualitatif dan R&D. In
Suhartini, S. (2017). Analisis Faktor-Faktor yang Mempengaruhi Minat Pemanfaatan dan Penggunaan Sistem Informasi Akuntansi Studi Kasus pada Bank Syariah Mandiri Malang. In Jurnal Akuntansi.
Trianita, B., & Dewantara, Y. F. (2021). Analisis Ketidaktertarikan Pengunjung Datang Ke Museum Perjuangan Kota Bogor. Journal of Tourism Destination and Attraction, 9(3).
Udayana, I. B. N., Cahya, A. D., & Aqdella, F. A. (2022). The effect of perceived usefulness, perceived ease of use on behavioral intention to use through the intervening attitude toward using variables in the study of shopeepay E-Wallet services (Case study on ShopeePay Users in Yogyakarta). Jurnal Terapan Manajemen dan Bisnis, 8(1), 29-40.
Wangsa, I. W. M., Ariyanto, D., Mimba, N. P. S. H., & Hasibuan, H. T. (2025). Analyzing the Adoption of Taxpayer Surveillance Innovations with the Diffusion of Innovations Model and UTAUT. Jurnal Sistem Informasi Bisnis, 15(1), 113-125.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
