Pemasaran Berbasis Data: Cara Memanfaatkan Analitik Untuk Menjangkau Audiens Yang Tepat

Authors

  • Fanisa Amanda Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Hendra Riofita Universitas Islam Negeri Sultan Syarif Kasim Riau

Keywords:

Marketing, Analytic,Audience

Abstract

the midst of the rapid development of digital technology, data-based marketing has become an essential strategy for companies to increase the effectiveness of their marketing campaigns. This article reviews how analytics can be leveraged to understand audience behavior and preferences, and how this information can be used to target the right consumers with more relevant messages. By using sophisticated analytical tools, companies can extract insights from customer data, from purchasing patterns to interactions with digital platforms, enabling more informed and accurate decision making. This article also discusses various market segmentation techniques and content personalization based on analytical data, and shows how implementing data-driven marketing strategies can increase conversions and customer loyalty. Through this study, the author aims to provide insight into the importance of applying analytics in designing marketing campaigns that are more targeted, efficient and profitable.

References

Hendra Riofita. PENGARUH MARKETING INFLUENCER SEBAGAI STRATEGI PEMASARAN DI ERA DIGITAL. Jurnal Pendidikan Inspiratif. Vol. 6 No. 2 Juni 2024

Hendra Riofita. Manajemen Strategis dan Pemasaran (Studi Kasus: Cara Xpander Melakukan Perencanaan dan Proses Pemasaran). Jurnal PENG. Vol. 2 No. 1 Oktober 2024

Hendra Riofita. TREN PEMASARAN DIGITAL: TANTANGAN, PELUANG, DAN STRATEGI INOVATIF DALAM MENGEMBANGKAN BISNIS DENGAN TEKNOLOGI DIGITAL. Jurnal Pendidikan Inspiratif. Vol. 6 No. 2 Juni 2024

Davenport, T. H., & Harris, J. G. (2007). Competing on analytics: the new science of Winning. Harvard business review press, Language, 15(217), 24.

Chaffey, D., Ellis-Chadwick, F., & Mayer, R. (2009). Internet marketing: strategy, implementation and practice. Pearson education.

Analytics, M. (2016). The age of analytics: competing in a data-driven world. McKinsey Global Institute Research.

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Published

2024-11-30

How to Cite

Fanisa Amanda, & Hendra Riofita. (2024). Pemasaran Berbasis Data: Cara Memanfaatkan Analitik Untuk Menjangkau Audiens Yang Tepat. Jurnal Ilmiah Manajemen, Ekonomi Dan Akuntansi, 4(2), 16–23. Retrieved from https://journal.sinov.id/index.php/sinoveka/article/view/849

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