Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Journal Title: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Initials: JURIMBIK Frequency: Februari, Juni dan Oktober Print ISSN: 2827-8143 Online ISSN: 2827-7961 Editor in Chief: Dr. Iwan Koerniawan, M.Th., M.Si DOI: 10.55606 Publisher: Lembaga Pengembangan Kinerja Dosen Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan E-ISSN: 2827-7961 (Online) / P-ISSN: 2827-8143 (print) merupakan Jurnal yang diterbitkan oleh Lembaga Pengembangan Kinerja Dosen. Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 0173/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 2 Nomor 2 Tahun 2022 sampai Volume 7 Nomor 1 Tahun 2027. Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen Bisnis, Keuangan dan kewirausahaan, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Manajemen, Bisnis, Keuangan dan Kewirausahan dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Jurnal ini terbit 3 kali dalam setahun yaitu pada bulan Februari, Juni dan Oktober Indexed by : Journal Sponsors and Partners :
Peran Strategi Digital, Citra Destinasi, Ulasan Wisatawan terhadap Niat Berkunjung Kembali di Sangeh Monkey Forest
This study examines the influence of digital promotion, destination image, and visitor reviews on revisit intention to Sangeh Monkey Forest Bali, a natural-cultural attraction increasingly exposed through social media yet lacking optimal digital engagement. Using a quantitative approach, data were collected from 130 respondents who had visited the destination and accessed online information through platforms such as TikTok, Instagram, and Google Review. The analysis was conducted using Partial Least Squares to measure the predictive relationship among variables. The findings reveal that digital promotion and destination image do not significantly influence revisit intention, while visitor reviews demonstrate a positive and significant effect, indicating that social validation plays a more dominant role than promotional messages or perceived image. These results highlight the importance of strengthening authentic visitor experiences and managing online reviews as strategic digital assets. The study provides practical implications for destination managers in improving content strategies and enhancing service quality to support revisit behavior.
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Inovasi Digital Sebagai Pengaruh Peningkatan Jumlah Siswa di Campuhan College Ubud
This research seeing the impcat of Digital Marketing, Creative Content, and Digital Promotion on the increase in student enrollment at Campuhan College. The research focuses on the importance of digital communication strategies for educational institutions in attracting prospective students. Quantitative method applied using questionnaires and multiple regression analysis. And the end result shows about every variables have a good effect, contributing 77.4% to the increase in student numbers. These results indicate that engaging, relevant, and consistent digital strategies effectively enhance prospective students’ interest and enrollment decisions. The implication is that Campuhan College should strengthen its content management and digital activities to maintain attractiveness and support institutional growth.
The decline in the number of commuters in Indonesia over the past ten years indicates a shift in labor mobility behavior. This study analyzes the influence of education, minimum wages, economic growth, and unemployment rates on commuting dynamics using a quantitative descriptive approach based on 2015–2024 BPS data. The results show that increases in education and wages have not yet encouraged commuting due to inequality in employment opportunities and high transportation costs. Economic growth has the potential to increase commuting, but is hampered by poor intermodal transportation connectivity. Meanwhile, the post-pandemic decline in unemployment has not increased commuting intensity due to the increasing preference for hybrid and remote work. These findings confirm that commuter mobility in Indonesia is influenced not only by financial incentives, but also by the efficiency of physical mobility and changes in the labor market structure.
Strategi Perkembangan UMKM Cirasa dan Dimsum 66 di Daerah Universitas Sumatera Utara dalam Mendorong Perekonomian
This study aims to analyze the development strategies of Cirasa and Dimsum 66 MSMEs in the vicinity of Universitas Sumatera Utara, focusing on business growth and competition in the local economy. The research employed a case study approach, collecting data through semi-structured interviews with employees, direct field observations of business operations, and documentation of products and production processes. Data were analyzed qualitatively and descriptively to identify strategies related to product innovation, raw material management, utilization of digital platforms, financial management, and customer loyalty maintenance. The findings indicate that both MSMEs rely on consistent product quality, excellent service, efficient raw material management, and the development of new product variations as primary growth strategies. The use of digital platforms has helped expand market reach, while financial management and access to capital remain challenges that require further attention. These findings are expected to serve as a reference for other culinary MSMEs in formulating sustainable business development strategies.
Efektivitas Implementasi SOP Ops B2B dalam Mendukung SLA Operasional Akademik di Startup Edutech
This study aims to analyze the effectiveness of implementing the Standard Operating Procedure (SOP) in the Business-to-Business (Ops B2B) Operations Division to support the achievement of the Service Level Agreement (SLA) in academic operations at Schoters. The research employs a descriptive qualitative method with data collected through interviews and documentation of work outputs from Ops B2B staff located Yogyakarta and Jakarta. The findings indicate that the implementation of SOPs has helped establish a more systematic and structured workflow for each operational process. However, its effectiveness is still not optimal due to differences in understanding among staff, delay in certain work processes, limited digital systems for monitoring SLA, and the SOP is still in the process of being created and developed. Most SLA targets have been achieved, although delays still occur in processes such as the delivery of learning Plan (LP) and IELTS test result reporting. Efforts to improve effectiveness can be made by developing a digital SLA monitoring system, creating more detailed SOP documentation, strengthening the culture of SOP implementation within the company, and conducting regular SOP-related training. This research is expected to serve as a reference for improving academic operational systems in education technology-based service companies.
Harga, Kualitas Pelayanan, dan Kepuasan Wisatawan pada Destinasi Wellness Tourism Titi Batu Ubud
The development of wellness tourism in Ubud has intensified destination competition, making an understanding of the factors that explain tourist satisfaction increasingly important. This study aims to examine the impact of pricing and service quality in wellness tourism on tourist satisfaction at Titi Batu Ubud. The research adopts a quantitative approach using a survey method, with data collected through questionnaires distributed to 112 domestic and international tourists who have experienced the services of Titi Batu Ubud. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results of this study confirm that price has a statistically positive effect on tourist satisfaction, while service quality is also proven to have a positive and significant influence. Furthermore, price and service quality simultaneously demonstrate a statistically positive relationship with tourist satisfaction. These findings indicate that price fairness in relation to the benefits received, along with high-quality service, are key components in creating tourist satisfaction. The implications of this research are expected to serve as a basis for the management of Titi Batu Ubud in formulating pricing strategies and enhancing service quality to promote higher levels of satisfaction and strengthen the competitiveness of wellness tourism destinations.
Implementasi Kebijakan Pengelolaan Piutang PKB pada UPPD Kabupaten Blora terhadap Efektivittas Pendapatan Daerah
This study aims to analyze the implementation of the policy for managing Motor Vehicle Tax (PKB) receivables at the UPPD of Blora Regency in improving the effectiveness of regional revenue through the Door to Door (D2D) and Sengkuyung programs. This study employs a descriptive qualitative approach, with data collected through observation, documentation, and in-depth interviews as a means of data validation. The results show that the Door to Door (D2D) program plays a role in updating data on previous-year tax receivables through the delivery of tax collection letters (STPD) and verification of tax object data, while the Sengkuyung program is more effective in encouraging the realization of current-year PKB revenue. The implementation of both programs contributes positively to strengthening the tax database, improving administrative compliance of taxpayers, and supporting the effectiveness of regional revenue management in Blora Regency.
Pengaruh Diversifikasi dan Kepemilikan Manajerial Terhadap Kinerja Perusahaan dengan Struktur Modal sebagai Variabel Moderasi
This study examines the impact of diversification and managerial ownership on firm performance by employing capital structure as a moderating variable. This research is quantitative in nature and utilizes documentation techniques based on companies’ financial statements and annual reports. The population of this study consists of companies in the consumer goods sector during the 2017–2023 period. Using purposive sampling, a total of twelve companies were selected as samples. The data analysis technique employed in this research is moderation regression analysis using the Eviews 12 application. The results of the study indicate that diversification has no effect on firm performance, managerial ownership has no effect on firm performance, capital structure is able to moderate the effect of diversification on firm performance, and capital structure is unable to moderate the effect of managerial ownership on firm performance.
Mengurai Efektivitas Bauran Promosi Dalam Mendorong Kinerja Penjualan: Studi Pada PT ABC Kota Bogor
This study aims to analyze the implementation of the promotion mix at PT ABC Bogor and to evaluate the level of integration and effectiveness of its promotional activities in supporting marketing performance. The research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation, and analyzed descriptively based on the concepts of promotion mix and Integrated Marketing Communication (IMC). The findings reveal that PT ABC has structurally implemented all elements of the promotion mix, including advertising, sales promotion, personal selling, public relations, and direct marketing. However, the effectiveness of these activities has not been fully optimized due to weak strategic integration and inconsistent messaging across promotional elements. Promotional activities tend to be conducted in a fragmented and tactical manner, resulting in marketing messages that are insufficient to build strong and sustainable brand perceptions. In addition, the utilization of digital media and direct marketing is not yet supported by an integrated customer database system. This study contributes to the marketing literature by highlighting that the main challenge in promotion mix implementation among medium-sized firms lies not in the absence of promotional instruments, but in the gap between the IMC concept and its operational practice. The findings emphasize the critical role of strategic integration and message consistency in enhancing the effectiveness of promotional activities and overall marketing performance.
Pengaruh Gaya Kepemimpinan dan Budaya Terhadap Kinerja Karyawan pada PT. Pondok Indah Padang Golf
This research aims to test and analyze the influence of Leadership Style and Organizational Culture on Employee Performance at PT Pondok Indah Padang Golf. The independent variables used are leadership style and organizational culture, while the dependent variable is performance. Method The data collection method in this research was carried out by distributing questionnaires to 65 employee respondents at PT Pondok Indah Padang Golf. The research method used is a quantitative method that is associative in nature using primary data. These results show that leadership style has a significant influence on employee performance with a calculated t value greater than t table 3.207 > 1.998 and a significant value of 0.02 < 0.05, organizational culture has a significant influence on employee performance with a calculated t value of more The size of the t table is 4.695 > 1.998 and the significant value is 0.00 < 0.05. Together, leadership style and organizational culture have a significant effect on employee performance with a calculated F value greater than F table 55.873 > 3.15 and a significant value 0.00 < 0.05.
Efektivitas Pelatihan Karyawan dalam Mengurangi Reject Produk
This study aims to analyze the implementation and effectiveness of employee training in reducing product reject rates at PT PDN. The research employs a qualitative descriptive approach with data collection techniques including observation, in-depth interviews, discussions, and documentation. The findings indicate that employee training has not been implemented optimally, as reflected in low participation levels, incomplete program execution, misalignment between training materials and operational needs, and limited variation in training methods. These conditions have negatively affected employees’ technical competencies, increased product reject rates, and hindered the achievement of production targets. This study recommends the development of training programs based on job needs analysis, the application of practical and interactive training methods, flexible scheduling, and continuous evaluation to enhance training effectiveness, employee performance, and product quality sustainably as a strategy to strengthen the long-term competitiveness of manufacturing companies at both national and global levels.
Pengaruh Disiplin dan Kompetensi Kerja Terhadap Kinerja Karyawan pada PT. Cardig Anugrah Sarana Catering
The purpose of this study was to determine the effect of Work Discipline and Work Competence on Employee Performance at PT. Cahaya Anugrah Sarana Catering. This study used observation and questionnaires as instruments. Fifty employees were selected as respondents, using a saturated sampling technique. The research approach used was quantitative associative analysis using primary data. Data analysis utilized SPSS software with multiple linear regression analysis. The results showed that partially, Work Discipline had no significant effect on Employee Performance with a significance value >0.05. Meanwhile, Work Competence had a positive and significant effect on Employee Performance with a significance value <0.05. Simultaneously, Work Discipline and Work Competence had a positive and significant effect on Employee Performance at PT. Cahaya Anugrah Sarana Catering. These findings indicate that improving employee performance in a company is more influenced by the level of employee work competence, such as knowledge, skills, and abilities, than by work discipline alone. Therefore, companies need to focus more on efforts to improve employee competence through continuous training and development.
Pengaruh Literasi Keuangan Terhadap Kelangsungan Usaha Melalui Sikap Keuangan dan Fintech pada UMKM Kuliner di Kecamatan Biringkanaya Kota Makassar
This study aims to analyze the influence of Financial Literacy on Business Continuity through the mediating role of Financial Attitudes and Fintech utilization among culinary MSMEs in Biringkanaya District, Makassar City. The background of the study is based on the dynamics of MSME development that demands good financial management skills and readiness to adapt to digital technology to maintain business sustainability. This study uses a quantitative approach with a population of 1,063 culinary MSMEs and a sample of 291 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using Partial Least Square-based Structural Equation Modeling with the help of the SmartPLS 4 application. The results show that Financial Literacy has a positive and significant effect on Business Continuity, Financial Attitudes, and Fintech utilization. In addition, Financial Attitudes and Fintech utilization are proven to significantly mediate the relationship between Financial Literacy and Business Continuity. These findings imply that increasing financial understanding can shape wiser financial management behavior and encourage the effective use of digital transaction technology to maintain business resilience and growth in the digital economy era.
Analisis Metode Just-In-Time untuk Efisiensi Supply Chain Makan Bergizi Gratis
This research is motivated by the logistical challenges of a large-scale nutritious meal program that requires precise distribution and cost efficiency. This case study analyzes the application of the Just-In-Time (JIT) Hybrid method in supply chain management at the Somagede Nutrition Fulfillment Service Unit (SPPG) to optimize operations and budget accountability. The research method uses a descriptive qualitative approach through in-depth interviews and document analysis of the Dialur application on the National Nutrition Agency’s digital platform. The findings indicate that the Dialur application (Provision and Distribution) plays a central role in digital control and transparent financial realization. The results show that digital integration and the application of JIT Hybrid in the procurement of daily fresh ingredients and reserve stock management can minimize technical waste through accurate synchronization of beneficiary data, while increasing accountability in the management of public nutrition programs.
Implementasi Sistem Coretax dalam Pelaporan SPT Masa PPN pada PT ABC
Technological developments are driving the transformation of tax administration systems, one of which is through the implementation of CoreTax for reporting Periodic VAT Tax Returns. This study aims to implement this system at PT ABC using a qualitative descriptive approach. Data were obtained through interviews, direct observation, and documentation from various taxpayers and employees involved in tax reporting. The results indicate that the use of CoreTax can accelerate the reporting process and reduce errors thanks to the automated system and integration with e-Billing and e-Invoice services. However, challenges remain, such as limited internet infrastructure, lack of user education, and technical difficulties accessing the system. Differences in digital literacy levels also affect user trust in the application. Therefore, improving infrastructure quality, intensive training, and system improvements are urgently needed to optimize CoreTax's use in supporting tax modernization.
Perancangan Sistem Informasi di Kantin SDIT Khalifah Cendekia Mandiri
This study aims to develop a web-based inventory information system for the school canteen at SDIT Khalifah Cendekia Mandiri. The objectives of this research are: (1) to design an information system that enables the school canteen to manage its inventory; and (2) to evaluate the feasibility and practicality of the system. This study employs a Research and Development (R&D) method using the Waterfall development model, which consists of five stages: needs analysis, system design, implementation, testing, and maintenance. Data were collected through interviews and documentation.The results of the study indicate that the developed information system facilitates inventory tracking, sales transactions, financial reporting, and enhances data transparency between the canteen and its investors. Based on expert validation, the system is considered highly feasible, and the practicality test shows that the system is user-friendly and efficient.
Pemetaan Literatur Digital Marketing terhadap UMKM di Negara-Negara Asia
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economies of Asian Countries but still face significant challenges in optimally adopting digital marketing. This study aims to map the development of scientific literature on digital marketing in MSMEs across Asia using a bibliometric approach. Data were retrieved from the Scopus database using keywords "digital marketing", "SMEs", and "Asia", yielding 73 articles published up to 2025. The analysis was conducted using Microsoft Excel and VOSviewer to examine publication trends, citations, author collaboration, institutional affiliations, funding sponsors, and research themes. The findings reveal a significant increase in publications since 2019, with Indonesia and Malaysia emerging as the most productive contributing countries. The main research themes focus on digital capabilities, business performance, e-commerce adopting, and MSME sustainability, while the role of government remains relatively underexplored and less integrated into the digital marketing discourse. This study provides a comprehensive overview of the research landscape on digital marketing in MSMEs in Asia and highlights potential directions for future research.
Analisis Motivasi dan Disiplin Belajar dalam Meningkatkan Kinerja Akademik Mahasiswa Semester 4 Prodi Administrasi Perkantoran UNIMED
This study aims to examine the influence of learning motivation and student discipline in improving the academic performance of fourth-semester students in the Office Administration Education Study Program at Universitas Negeri Medan. A descriptive qualitative approach was applied, with data collected through observation, interviews, and documentation. The informants consisted of five fourth-semester students selected using purposive sampling. Data analysis followed the Miles and Huberman model, including data reduction, data presentation, and conclusion drawing. Data credibility was strengthened through source and technique triangulation. The findings reveal that students’ learning motivation is driven by internal factors such as future aspirations, the desire to make parents proud, and expectations of gaining a decent job, as well as external factors including lecturers’ teaching methods and a supportive learning environment. Student discipline is reflected in time management, timely completion of assignments, and consistent lecture attendance, although challenges such as fatigue, low enthusiasm, and social media distractions were also identified. Overall, students’ academic performance was considered fairly good and positively influenced by both learning motivation and discipline. Thus, motivation and discipline are closely related factors that contribute significantly to enhancing students’ academic performance.
Peran Penilaian Siklus Hidup dan Bio-Akuntansi dalam Meningkatkan Kinerja Lingkungan Manajerial melalui Akuntansi Keberlanjutan
This study aims to examine the effect of Life Cycle Assessment (LCA) and bio-accounting on managerial environmental performance through sustainability accounting. The study is motivated by the increasing demand for organizations to integrate environmental considerations into strategic decision-making. A quantitative approach was employed, with data collected through surveys from relevant respondents and analyzed using inferential statistical techniques. The findings reveal that LCA serves as a strategic evaluation tool for identifying environmental impacts across the product life cycle, while bio-accounting enhances the measurement of ecological value within managerial systems. Furthermore, sustainability accounting acts as an integrative framework that connects environmental, economic, and social dimensions in improving organizational performance. The results confirm that the integration of LCA, bio-accounting, and sustainability accounting significantly improves decision-making effectiveness and managerial environmental performance. This study contributes both theoretically and practically to the development of sustainability-based accounting systems.
Pengaruh Promosi Digital dan Citra Sekolah Terhadap Minat Pendaftaran Siswa Baru MTs Hudatul Falah Ciseeng
The development of digital technology has transformed marketing strategies in education, including efforts to increase student enrollment interest through digital promotion and the establishment of a positive school image, this study aims to analyze the influence of digital promotion and school image on student enrollment interest at MTs Hudatul Falah Ciseeng, the research method used is a quantitative approach with a survey technique involving 150 respondents, data were collected through questionnaires that had been tested for validity and reliability, data analysis was conducted using descriptive statistics, normality tests, and multiple linear regression, the results show that digital promotion and school image have a positive and significant effect both partially and simultaneously on student enrollment interest, with a coefficient of determination of 50% indicating the contribution of both variables in explaining variations in enrollment interest, the discussion indicates that digital promotion increases visibility and access to information while school image builds trust and positive perceptions among the community, the conclusion emphasizes the importance of integrating digital promotion strategies with strengthening school image to enhance student enrollment interest, therefore schools need to develop adaptive and technology-based marketing strategies to remain competitive.
Meredam Epidemi Burnout di Kalangan ASN : Strategi Kebijakan Berbasis Penguatan Ketahanan Organisasi
The phenomenon of burnout among the State Civil Apparatus (ASN) in Indonesia has evolved into a systemic problem threatening the quality of governance. However, to date, no comprehensive national strategy has specifically addressed its root causes. This policy paper aims to formulate alternative policies for managing burnout by focusing on strengthening organizational unit factors as the primary determinant. Employing a qualitative method with a descriptive analytical approach, this study synthesizes scholarly articles and policy documents over the 2020–2026 period. The findings indicate that organizational factors—including limited social support, inappropriate job design, weak reward systems, and minimal competency development—have a dominant influence (45.5 percent) and serve as the entry point for intervening in other factors. Based on Eugene Bardach's feasibility criteria, four priority policy alternatives were formulated: (1) Strengthening Social Support and Leadership, (2) Sustainable Competency Development, (3) Output-Based Flexible Working Arrangement, and (4) Real-Time Workload Rationalization. These four policy alternatives are not mutually exclusive and require phased implementation, with Strengthening Social Support and Leadership recommended as the foundational initiative to be prioritized first. These policies are expected to foster a productive yet humane working environment for ASN.
Analisis Praktik Percaloan dalam Rekrutmen Anggota Kepolisian NKRI dan dampaknya Terhadap Kualitas Sumber Daya Manusia
The practice of brokerage in the recruitment of members of the Indonesian National Police still occurs frequently and poses a serious problem, as it can undermine the selection process, which should be fair and merit-based. This typically occurs due to the high public interest in joining the police force, a situation exploited by certain individuals to seek personal gain through improper means. This study aims to understand how recruitment brokerage occurs and its impact on the quality of human resources within the police force. The method used is a qualitative approach, analyzing several cases that have occurred in the community. The findings indicate that recruitment brokerage can lower the competency of officers, weaken integrity and work ethics, and reduce professionalism in the performance of duties. Furthermore, this practice prevents genuinely more competent candidates from receiving equal opportunities, thereby hindering the development of high-quality human resources. Another consequence is a decline in public trust in the police institution. Therefore, more serious efforts are needed to enhance transparency and oversight so that the recruitment process can proceed effectively and produce high-quality officers.
Pengaruh Promosi Digital dan Kualitas Pelayanan terhadap Keputusan Pembelian dengan Harga sebagai Variabel Moderasi pada Rumah Jahit Glamour
This study is motivated by the low level of purchasing decisions at Rumah Jahit Glamour in Tasikmalaya Regency, indicated by a pre-survey average score of 2.25 (poor category). While prior studies have examined the effects of digital promotion and service quality on purchasing decisions, limited research has integrated price as a moderating variable in conventional tailoring MSMEs undergoing digital transformation. This study aims to analyze the influence of digital promotion and service quality on purchasing decisions and to examine the moderating role of price in these relationships. A quantitative survey approach was employed, involving 40 customers selected through total sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital promotion has a positive and significant effect on purchasing decisions (β = 0.117; p = 0.032), while service quality shows a stronger positive and significant effect (β = 0.584; p = 0.000). However, price does not moderate the relationship between digital promotion, service quality, and purchasing decisions. The model demonstrates strong explanatory power (R² = 0.851). These findings highlight that service quality is the dominant factor influencing purchasing decisions, supported by digital promotion in tailoring service businesses.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian MS Glow di Kota Batam
This study analyzes the influence of brand image and product quality on purchasing decisions of MS Glow in Batam City. As a local skincare product, MS Glow faces intense competition, making it important to understand the factors affecting consumer choices. This research uses a quantitative approach involving 101 respondents. The data were analyzed to examine the relationship between brand image, product quality, and purchasing decisions.The results indicate that product quality is the most dominant factor, followed by brand image. Both variables together have a significant influence on MS Glow purchasing decisions.These findings highlight the importance of maintaining product quality and building a strong brand image to enhance competitiveness in the local skincare market in Batam.
Pengaruh Social Media Marketing Terhadap Intention To Continue Using Melalui Customer Satisfaction dan Brand Loyalty
The transformation of consumer behavior toward digital banking services requires digital banks to focus not only on initial adoption but also on the sustainability of service usage, particularly among Generation Z, who dominate digital service users and actively engage on social media. This study aims to analyze the effect of social media marketing on intention to continue using through the mediating roles of customer satisfaction and brand loyalty in Bank Jago Digital services among Generation Z users. This study adopts a quantitative approach using a survey method by distributing questionnaires to 145 active users of Bank Jago Digital in the Jabodetabek area. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results indicate that social media marketing has a positive and significant effect on customer satisfaction and brand loyalty. Furthermore, customer satisfaction and brand loyalty are found to have positive and significant effects on intention to continue using. In addition, social media marketing exerts an indirect effect on intention to continue using through customer satisfaction and brand loyalty. These findings provide important implications for the digital banking industry in optimizing social media marketing strategies to enhance user satisfaction and loyalty. The conclusion of this study provide significant implications for the digital banking industry by highlighting the importance of optimizing social media marketing strategies to strengthen customer satisfaction and brand loyalty, which ultimately drive the intention to continue using digital banking services.
Pengaruh Kualitas dan Harga Produk Terhadap Minat Beli Produk Body Wash di Koperasi Yamughni
The motivation behind this study is the increasing competition in body care products, which forces cooperatives to understand the factors influencing consumer purchase intentions. The purpose of this study is to investigate the partial and simultaneous effects of product quality and price on Yamughni Cooperative customers' intentions to purchase body wash products. This study uses an explanatory, quantitative approach. Among the techniques used for data analysis are descriptive and verificative analysis employing multiple linear regression tests. The results of the study demonstrate that product quality has a positive and significant influence on purchase intention, with a t-value of 5.337 (sig=0.000) and a regression coefficient of 0.226. Price has a positive and substantial effect on purchase intention; the regression coefficient is 0.273, and the t-value is 3.724 (sig=0.000). With an F-value of 111.245 (sig=0.000), both product quality and price had a large simultaneous impact on purchase intention. This study shows that by improving product quality and setting the right price, cooperatives can boost consumer purchase intention.
Pengaruh Profitabilitas dan Pengungkapan Biaya Lingkungan Terhadap Kinerja Lingkungan
. Environmental issues have become a concern in various industries, especially in mining companies, with the increasing environmental damage caused by their operational activities. Companies tend to focus on profit generation without considering the negative impacts arising from their operational activities. Allocating environmental costs can reduce repair costs arising from environmental damage and can increase competitive advantage through good environmental performance. This study aims to analyze the effect of profitability and environmental cost disclosure on corporate environmental performance. In the data processing process, this study used 24 samples from mining companies in Indonesia. The partial regression results show that profitability and environmental cost disclosure have no effect on environmental performance, but profitability and environmental cost disclosure simultaneously have an effect on environmental performance.
Pengaruh Komunikasi, Loyalitas, dan Pengembangan Karir Terhadap Kinerja Karyawan PT Surya Teknologi
This study focuses on comprehensively examining the influence of communication, loyalty, and career development on employee performance at PT Surya Teknologi, with the background of the importance of internal factors in improving the effectiveness of human resources work in the company environment. This study uses a descriptive quantitative approach involving 45 employees as respondents selected through a saturated sampling technique, so that all members of the population are used as research samples. Data collection was carried out through a structured questionnaire which was then analyzed using validity tests, reliability, classical assumption tests, and multiple linear regression, accompanied by hypothesis testing through F tests, t tests and coefficient of determination (R2) analysis. The results of the analysis show that communication, loyalty, and career development each have a positive influence on employee performance, both partially and simultaneously, and are able to explain 83.4% of performance variation based on the coefficient of determination (R²) value.
Implementasi Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Bisnis pada Kafe Esteko
Digital marketing in this study refers to the utilization of internet-based technology as the primary medium for promoting products and building effective relationships with customers. Marketing strategy includes the planning, implementation, and evaluation of promotional activities to achieve Esteko Café’s business objectives. Social media, particularly Instagram, is used as the main platform to deliver attractive, informative, and interactive promotional content aimed at increasing audience engagement. Business competitiveness is defined as Esteko Café’s ability to maintain its advantages amid the increasingly competitive café industry. Customer engagement serves as an indicator of digital marketing success through interactions such as likes, comments, shares, and follower growth. The AIDA model is used to analyze the effectiveness of marketing communication in attracting attention, generating interest, creating desire, and encouraging purchasing actions. In addition, content marketing through relevant and consistent content strengthens customer loyalty and brand image, while supporting the sustainable improvement of business competitiveness in the digital era.
Pengaruh FOMO Terhadap Impulse Buying Melalui Self-Control Sebagai Variabel Mediasi pada Konsumen Produk Wardah TikTok Live
The development of TikTok Live as a form of social commerce provides real-time interaction and promotion that has the potential to encourage impulse buying behaviour among consumers. One of the psychological factors that plays an important role in this phenomenon is Fear of Missing Out (FOMO), which can weaken an individual's ability to control themselves. This study aims to analyse the influence of FOMO on impulse buying with self-control as a mediating variable among consumers of Wardah products on TikTok Live. This study uses a quantitative approach with a causal associative design through an explanatory survey method. The research sample consisted of 180 student respondents who had made purchases through TikTok Live, using purposive sampling techniques. Data analysis was conducted using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The results show that FOMO has a positive and significant effect on impulse buying and a negative and significant effect on self-control. Furthermore, self-control has a negative and significant effect on impulse buying and is proven to mediate the effect of FOMO on impulse buying. These findings emphasise the importance of strengthening consumer self-control and implementing more ethical live commerce marketing strategies.
Analisis Strategi Pemasaran Digital pada UMKM Kuliner Nasi Cakalang Bu Sri di Medan
This study aims to analyze the marketing strategy of the UMKM culinary business Nasi Cakalang Bu Sri in North Sumatra. The main problem addressed is how the business adapts to market competition and utilizes marketing strategies, particularly digital marketing, to enhance competitiveness. The research method used is a qualitative descriptive approach with data collection techniques including observation, interviews, and questionnaires involving consumers and business actors. The results show that the marketing strategy mainly focuses on product quality, strategic location, and promotion through social media. The primary factor influencing consumer purchasing decisions is product taste, followed by price and promotion. However, there are still weaknesses in digital promotion and branding that have not been optimized. Therefore, strengthening marketing strategies through digital marketing, product innovation, and improved promotional quality is necessary to increase competitiveness and expand market share.
Peran Software Accurate dalam Meningkatkan Efisiensi Penyusunan Laporan Keuangan UMKM
This study aims to examine the role of Accurate software in improving the efficiency of financial statement preparation at UMKM XYZ, a client of Prima Accounting. The research is motivated by the persistence of manual and unsystematic bookkeeping practices that often lead to delays and errors in financial reporting. A descriptive qualitative approach was employed, with data collected through in-depth interviews with a staff member of Prima Accounting directly involved in the implementation and assistance process. The findings indicate that the use of Accurate software accelerates the reporting process, minimizes recording errors, and produces more structured and reliable financial statements. The efficiency achieved extends beyond time savings, contributing to improved information quality that supports managerial decision-making. These results highlight that the integration of accounting technology, supported by professional guidance, plays a significant role in strengthening sustainable financial governance in SMEs.
Analisis Financial Distress pada Perusahaan Sub Sektor Konstruksi Bangunan Menggunakan Model Altman Z-Score Periode 2020-2024
In Indonesia, the potential for financial distress faced by companies in the building construction sub-sector remains relatively high. This is indicated by net profit losses and increased debt in financial statement data for the 2020-2024 period. This study aims to examine and identify the potential for financial distress in companies in the building construction sub-sector using the Altman Z-Score model for the 2020-2024 period. The method used is quantitative descriptive with secondary data in the form of financial statements from 20 companies observed for 5 years, resulting in 100 observations using a purposive sampling technique. Data analysis was performed using the Altman Z-Score model with the help of Microsoft Excel. The results show that 8 companies are in the distress zone: ACST, ADHI, MTPS, PTDU, RONY, TAMA, WIKA, and WSKT. Then, 4 companies are in the gray zone: DGIK, IDPR, PPRE, and PTPP. 8 companies are in the safe zone: BUKK, JKON, NRCA, PBSA, PTPW, SSIA, TOTL, and WEGE. These findings indicate the potential for financial distress in some companies in the building construction sub-sector. This research is expected to serve as evaluation material for companies, a reference for investors, and a basis for further research.
Pengaruh Persepsi Keadilan Pelayanan terhadap Citra Rumah Sakit melalui Respon Emosional dan Kepuasan Pasien
This study aims to analyze the effect of perceived service justice on hospital image, both directly and indirectly through emotional response and patient satisfaction as mediating variables. The research was conducted on BPJS patients and patients’ families who had experienced inpatient care at RSUD M. Th. Djaman, Sanggau Regency, within the last two years. A quantitative approach was employed by collecting data through questionnaires from 100 respondents. Data were analyzed using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results indicate that perceived service justice has a positive and significant effect on emotional response, patient satisfaction, and hospital image. Emotional response also has a significant positive effect on patient satisfaction and hospital image and serves as a mediating variable in the relationship between perceived service justice and patient satisfaction, as well as between perceived service justice and hospital image. However, patient satisfaction does not mediate the relationship between perceived service justice and hospital image. These findings highlight the importance of managing service justice and patients’ emotional experiences in enhancing satisfaction and strengthening hospital image, particularly in the context of healthcare services for BPJS patients.
Analisis Strategi Ekspor Briket Arang Tempurung Kelapa
This study analyzes the export strategy of coconut shell charcoal briquettes implemented by CV. Sastro Moekti Oetomo using a qualitative approach supported by SWOT analysis. The findings indicate that consistent product quality, worker competence, and flexibility in adjusting product specifications serve as the company’s key strengths, while limited production capacity, insufficient digital promotion, and the absence of long-term supplier agreements remain internal constraints. Externally, stable demand from Middle Eastern markets offers growth opportunities, whereas fluctuations in raw material prices and global competition present challenges that require attention. Based on these findings, the study formulates strategic recommendations that include strengthening digital promotion, increasing production capacity, obtaining international quality certifications, and establishing long-term partnerships with raw material suppliers to enhance competitiveness and support the sustainability of the company’s export performance in the global market.
Tingkat Kesukaan Pengunjung terhadap Ragam Sajian Mahasiswa dalam Kegiatan Bazar
The bazaar activity is one way of learning entrepreneurship that uses direct experience, so that students can apply entrepreneurial skills in real situations. This study aims to determine the opinions and level of satisfaction of visitors towards the various foods offered by Vouge.Food at the PGSD UPI Purwakarta Campus student bazaar. This study used a descriptive quantitative method involving 20 visitors selected at random. Data were collected using a Likert scale questionnaire with values ranging from 1 to 4, covering indicators of taste quality, price suitability, and food variety. The results showed that 75% of visitors were very satisfied with the taste and quality of the food, 85% felt that the prices offered were very reasonable, and 100% said that the variety of food offered was very diverse. This indicates that the bazaar activity not only provided satisfaction for visitors but also served as an effective learning tool for students to develop entrepreneurial skills, particularly in terms of product innovation, pricing, and consumer preferences.
Analisis Kelembagaan Terhadap Model Pembangunan Koperasi Berbasis Negara
Cooperative development in Indonesia has largely followed a state-based model aimed at strengthening the people’s economy. However, many cooperatives established through state intervention exhibit weak institutional capacity and limited sustainability. This study aims to critically analyze the state-based cooperative development model from an institutional perspective. A qualitative approach with an interpretive case study design was employed. Data were collected through in-depth interviews, observation, and document analysis, and analyzed thematically using institutional theory and elite theory. The findings indicate that strong state dominance produces administratively driven cooperatives characterized by low member participation, high dependence on government assistance, and vulnerability to local power relations. These results reveal a paradox in state-based cooperative development. The study concludes that strengthening cooperatives requires a shift in the role of the state from dominant controller to institutional facilitator that promotes autonomy and internal democratic governance.
Pengaruh Literasi Keuangan, Financial Capability, dan Financial Behavior terhadap Kinerja Keuangan UMKM Kota Bima
This study examines the effects of financial literacy, financial capability, and financial behavior on the financial performance of micro, small, and medium enterprises (MSMEs) in Bima City. A quantitative explanatory design was applied to 100 MSME owners selected through purposive sampling, requiring the business to have operated for at least two years. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4. The measurement model met internal consistency and convergent validity criteria, with composite reliability values of 0.871–0.920 and average variance extracted values of 0.583–0.628. The structural model explained 76.4% of the variance in financial performance. Financial behavior had the strongest positive effect on financial performance (β = 0.493; t = 5.183; p < 0.001), followed by financial literacy (β = 0.315; t = 3.485; p < 0.001) and financial capability (β = 0.174; t = 2.127; p = 0.033). These findings indicate that financial knowledge and capability improve MSME financial performance most effectively when translated into disciplined financial practices. The study recommends integrated financial education, bookkeeping assistance, cash-flow planning, and continuous mentoring for MSME owners.
Pengaruh Promosi Media Sosial dan Word of Mouth Terhadap Loyalitas Pelanggan di Bengkel Collective Carbon Works
This study aims to examine the effect of social media promotion and Word of Mouth on customer loyalty at Collective Carbon Works Workshop. The research employed a quantitative approach, with data collected through questionnaires distributed to 96 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that, partially, social media promotion has a positive and significant effect on customer loyalty. Similarly, Word of Mouth also has a positive and significant effect and demonstrates a stronger influence on customer loyalty. Simultaneously, social media promotion and Word of Mouth significantly affect customer loyalty. The coefficient of determination (R²) of 0.313 indicates that 31.3% of the variation in customer loyalty can be explained by the two independent variables, while the remaining 68.7% is influenced by other factors outside the research model. These findings highlight the importance of effective social media promotion strategies and positive interpersonal communication in enhancing customer loyalty in the automotive service industry.
Digital Marketing dan Performa Bisnis Kuliner
This study analyzes the business performance of Warung Gongso Tuan Muda in Sleman Regency, Yogyakarta, from marketing, operational, human resource, and financial perspectives, and evaluates the implementation and effectiveness of online marketing strategies and social media use. Using descriptive qualitative method with data collection through observation, interviews, and analysis of sales and financial reports from January to August 2025, the results showed positive performance growth with 177% revenue increase and cumulative profit of IDR 42.5 million. Digital marketing strategies through GoFood, GrabFood, and ShopeeFood platforms, along with influencer collaboration, significantly increased brand awareness and sales. However, promotional effectiveness can still be improved through more efficient budget management, data-based evaluation, and social media content innovation. Operations and human resources run efficiently with adaptive workforce support and performance-based reward systems. Financial conditions show stability and strong growth potential for business sustainability. This study recommends strengthening analytics-based marketing strategies and consistency in digital content publication. For culinary SMEs, integration between online promotion and offline services is a key success factor.
Pengaruh Pengembangan Karir, Kompetensi dan Kecerdasan Emosional Terhadap Kinerja Pegawai BKPSDM Kabupaten Ponorogo
This study aims to analyze the influence of career development, competence, and emotional intelligence on employee performance at the BKPSDM of Ponorogo Regency. This study uses a quantitative approach with data collection through questionnaires, with a population of 50 employees being sampled using a saturated sampling technique. Data analysis was carried out using multiple linear regression analysis with the help of SPSS and supported by validity tests, reliability tests, t-tests, and f-tests. The results of the study indicate that partially and simultaneously the variables of career development, competence, and emotional intelligence have a significant effect on employee performance. The coefficient of determination value of 86.3% indicates that most of the influence of employee performance can be explained by these three variables, while the rest is influenced by other factors outside the study. These findings indicate that improving employee performance can be optimized through targeted career development management, increasing competence, and strengthening emotional intelligence on an ongoing basis.
Pengaruh Gaya Kepemimpinan, Technostress, Work Resilience Terhadap Stres Kerja Guru
This research is motivated by the increasing demands on teachers' work resulting from the dynamics of educational organisations, technological developments, and the complexity of tasks, all of which have the potential to cause work-related stress. The study aims to analyse the influence of leadership style, technostress, and work resilience on teacher work stress at SMKN 1 Ponorogo. A quantitative approach was used, with data collected through questionnaires completed by 88 teachers, and analysed using multiple linear regression with SPSS. The results show that leadership style and technostress have no significant effect on teacher work stress, while work resilience has a significant effect. This finding indicates that teachers' work resilience is a major factor in managing and controlling work stress compared to other external factors. The implication of this study is the importance of increasing work resilience through organisational support, training, and a conducive work environment to reduce teacher work stress levels and improve their performance and psychological well-being.
Analisis Budaya Perusahaan dan Work Life Balance melalui Motivation Work Behavior terhadap Kinerja Karyawan pada CV. Duta Jaya Makmur
This study aims to analyze the influence of organizational culture, work-life balance, and job satisfaction on employee performance through work motivation as an intervening variable at UD. Duta Jaya Makmur. The method used was quantitative with an explanatory research approach, using primary data from the distribution of questionnaires and field observations to 100 employees of the company. Data analysis was carried out with the help of SmartPLS4 which showed that organizational culture and work-life balance have a positive and significant influence on work motivation and employee performance. Work motivation has also been shown to play a key role in strengthening the influence of these variables on employee performance. The results of the study confirm that a strong organizational culture and good work-life balance management can improve employee motivation and work performance in a sustainable manner.
Pengaruh Gaya hidup dan Persepsi Harga Terhadap Keputusan Pembelian pada Produk Tas Lokal Jims Honey di Shopee
This research aims to analyze the influence of lifestyle and price perception on purchasing decisions for local bag products of the Jims Honey brand on the Shopee platform. The study is motivated by the increasing trend of online shopping among young consumers, where bags are no longer merely functional items but also a reflection of lifestyle and self-identity. This research employed a quantitative method with a descriptive and multiple linear regression analysis approach. Data were collected through questionnaires distributed to 97 Shopee users who had purchased Jims Honey products. The results show that lifestyle (X₁) has a positive and significant effect on purchasing decisions, with a t-value = 3.248 and a significance level of 0.002 (<0.05). Similarly, price perception (X₂) also has a positive and significant influence, with a t-value = 6.828 and a significance level <0.001. Simultaneously, both variables significantly affect purchasing decisions, with an F-value = 109.128 and R² = 0.699, indicating that 69.9% of purchasing decision variations are explained by lifestyle and price perception. These findings confirm that the more positive a consumer’s lifestyle and price perception are, the higher their tendency to purchase Jims Honey products on Shopee.
Pengaruh Promosi Digital Instagram dan Pengalaman Pelanggan Terhadap Kepuasan Pelanggan Aplikasi Pegadaian Digital Service di Cabang Cicalengka
The development of digital technology encourages companies to utilize social media for promotion while enhancing customer experience through digital services. PT Pegadaian (Persero) has adapted by introducing the Pegadaian Digital Service Application and conducting digital promotion through Instagram. This study aims to analyze the effect of Instagram digital promotion and customer experience on customer satisfaction with the Pegadaian Digital Service Application at the Cicalengka Branch. This research uses a quantitative descriptive and verificative approach with a sample of 97 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression with SPSS. The results show that Instagram digital promotion and customer experience have a positive and significant effect on customer satisfaction, both partially and simultaneously, with a coefficient of determination of 82.3%, while the remaining variance is influenced by other factors outside the study.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di PT Pos Indonesia Cabang Leles
The rapid growth of e-commerce in Indonesia has led to an increasing demand for reliable and competitive delivery services. This condition has intensified competition within the logistics industry, including for PT Pos Indonesia Leles Branch. However, internal data and a preliminary survey indicate a decline in the number of customers, suggesting potential issues related to service quality and pricing that may affect customer loyalty. This study aims to analyze the effect of service quality and price on customer loyalty at PT Pos Indonesia Leles Branch. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers of PT Pos Indonesia Leles Branch. The data were analyzed using descriptive analysis and verificative analysis with multiple linear regression, as well as t-tests and F-tests to examine the partial and simultaneous effects of the independent variables on customer loyalty. The results indicate that service quality and price have a positive and significant effect on customer loyalty, both partially and simultaneously. These findings suggest that improving service quality while offering competitive and reasonable pricing can enhance customer loyalty. This study is expected to contribute theoretically to service marketing literature and provide practical insights for PT Pos Indonesia in formulating effective strategies to strengthen customer loyalty.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Institut Bisnis dan Ekonomi Indonesia
Education is the most important thing in life so that every human being has the right to get it. Education is a continuous learning process in all social activities so that humans continue to exist and develop. Higher Education is one of the providers of learning facilities and services, therefore, Higher Education must be able to provide the best service for students. In this research was conducted to analyze the effect of service quality on student satisfaction Pontianak Institute of Business and Economics partially. Based on the results of the Coefficient of Determination Test (R²) the magnitude of the coefficient of determination or R square is 0.760. This means that the effect of the independence variable (service quality) on the dependency variable (student satisfaction) is 0.760 or 76%. This indicates that 76% of the variable student satisfaction (Y) of the Indonesian Institute of Business and Economics is influenced by Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), and Empathy (X5) variables. The remaining 24% is influenced by other variables. Based on the large proportion of respondents who are more dominant showing "satisfaction" with the services of the Indonesian Institute of Business.