Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
type: channel
description: Journal Title: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Initials: JURIMBIK Frequency: Februari, Juni dan Oktober Print ISSN: 2827-8143 Online ISSN: 2827-7961 Editor in Chief: Dr. Iwan Koerniawan, M.Th., M.Si DOI: 10.55606 Publisher: Lembaga Pengembangan Kinerja Dosen Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan E-ISSN: 2827-7961 (Online) / P-ISSN: 2827-8143 (print) merupakan Jurnal yang diterbitkan oleh Lembaga Pengembangan Kinerja Dosen. Jurnal ini terakreditasi Peringkat 5, dengan profil yang dapat di lihat di laman https://sinta.kemdiktisaintek.go.id/journals/profile/14501. Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen, Bisnis (akuntansi dan keuangan) dan Kewirausahaan, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Manajemen, Bisnis dan Kewirausahaan dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Jurnal ini terbit 3 kali dalam setahun yaitu pada bulan Februari, Juni dan Oktober Indexed by : Journal Sponsors and Partners :
publisher: Lembaga Pengembangan Kinerja Dosen
language: en-US
publication name: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
issn: 2827-8143
items: Analisis Perbandingan Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Kopi Kenangan dan Tomoro Coffee di Surakarta
items: Strategi Pelayanan Terpadu Satu Pintu dalam Meningkatkan Layanan Adminitrasi di Kemanag Kota Malang
items: Pengaruh Inflasi dan Tingkat Suku Bunga Terhadap Penanaman Modal Asing di Provinsi Sumatera Utara Tahun 2013-2020
items: Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen dengan Kepuasan Sebagai Variabel Moderasi: Studi pada Konsumen Kopi Story UNS Surakarta
items: Modeling Chatgpt Continuance Intention: The Role of Expectancy, Satisfaction, and Trust
items: Strategi Cause Related Marketing Bisnis dan Keberkahan Perspektif Islam
items: Pengaruh Struktur Aktiva dan Kepemilikan Manajerial Terhadap Nilai Perusahaan Pertambangan yang Terdaftar di BEI
items: Pengaruh Kualitas Makanan, Kualitas Pelayanan dan Persepsi Harga Warung Makan Mbak Linda Terhadap Minat Pembelian Ulang
items: Pengaruh Literasi Keuangan dan Cinta Uang Terhadap Perilaku Pengelolaan Keuangan Generasi Z di Indonesia: Pendapatan Sebagai Variabel Moderasi
items: Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan pada PT PLN Indonesia Power UBP Mahakam
items: Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak
items: Strategi Prioritas dalam Mengembangkan Lidi Sawit di Kabupaten Bengkalis
items: Pemanfaatan Hutan Desa dalam Bisnis Furniture
items: Analisis Pengembangan UMKM Melalui Usaha Budidaya Madu Akasia dalam Meningkatkan Ekonomi Petani di Kecamatan Bandar Laksamana Kabupaten Bengkalis
items: Pengaruh Insentif Pegawai dan Motivasi Kerja Terhadap Kinerja Pegawai di Satuan Kerja Lalu Lintas Polresta Samarinda
items: Analisis Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Anteiku Kopi
items: Pengaruh Variasi Menu, dan Kualitas Layanan Terhadap Keputusan Pembelian pada Warung Mie Ayam Bakso Family Ciawi
items: Pengaruh CSR Terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Mediasi
items: Analisis Kelayakan Usaha Laundry Koin Berbasis Teknologi di daerah Apartemen Podoromo City
items: Pengaruh Pelatihan Terhadap Produktivitas Karyawan di PT PLN Indonesia Power Unit Bisnis Pembangkitan Mahakam Melalui Komunikasi sebagai Variabel Mediasi
items: Evaluasi Sistem Kompensasi dalam Meningkatkan Kepuasan Kerja Karyawan
items: Minat Investasi Sebagai Pemediasi dalam Pengetahuan Investasi dan Perilaku Keuangan Terhadap Keputusan Investasi Mahasiswa Semarang
items: Literasi Keuangan, Persepsi Risiko Keuangan, dan Perilaku Keuangan Terhadap Keputusan Investasi Cicil Emas
items: Analisis Pelatihan dan Pengembangan Karyawan Terhadap Ekspansi Bisnis Es Teh Jumbo
items: Pengaruh Harga dan Promosi Terhadap Niat Pembelian Tiktok Shop di Kota Samarinda
items: Pengaruh Employer Attractiveness dan Motivasi Kerja dengan Keterampilan Digital sebagai Variabel Intervening terhadap Kinerja Karyawan
items: Perbedaan Pasar Uang Syariah di Indonesia dengan Kuwait
items: Analisis Penerapan Aplikasi Lamikro pada Laporan Keuangan UMKM Laundry Kecamatan Kulim Kota Pekanbaru
items: Inovasi E-Bussines Website “SIKOMPIT” sebagai Kolaborasi Proyek dan Peluang Karier Talenta IT
items: Pengaruh Current Ratio, Debt to Asset Ratio, dan Total Asset Turnover Terhadap Return On Assets pada Perusahaan Subsektor Rokok yang Terdaftar di Bursa Efek Indonesia
items: Efektivitas Roadmap Pasar Modal Syariah OJK 2020–2024 dalam Meningkatkan Literasi dan Inklusi Keuangan Syariah di Indonesia
items: Pengaruh Kepuasan Konsumen, Influencer Marketing, dan Varian Produk terhadap Keputusan Pembelian Produk So Nice
items: Pengaruh Integrasi Fintech dan Pembiayaan Mikro Syariah Terhadap Pertumbuhan UMKM di Ekosistem Pariwisata Halal di Lombok
items: Faktor-Faktor yang Mempengaruhi Harga Saham Blue Chip Periode 2019-2023
items: Pengaruh Pendapatan dan Literasi Keuangan Terhadap Manajemen Keuangan dengan Financial Technology Sebagai Pemediasi
items: Efek Penggunaan Diskon dan Cashback Terhadap Keputusan Pembelian Konsumen pada Media Sosial Shopee
items: Pengaruh Pendapatan Perkapita dan Belanja Fungsi Kesehatan Daerah Terhadap Angka Harapan Hidup di 27 Kabupaten atau Kota Provinsi Jawa Barat Tahun 2018-2023
items: Dampak Mal Tunjungan Plaza Terhadap Sektor Ekonomi Masyarakat Sekitar
items: Pengaruh Eco Innovation dan Environmental Friendliness Terhadap Green Attitude, Green Purchase Intention dan Moderasi Willingness to Pay pada Fore Coffee
items: Analisis Kelengkapan Fasilitas Kesehatan dalam Meningkatkan Kenyamanan Pasien Di Klinik Dental Care Cihanjuang
items: Analisis Disiplin Kerja Terhadap Peningkatan Kinerja Pegawai di Kantor Kelurahan Campaka
items: Implementasi Analisis SWOT dengan Matriks IFAS & EFAS untuk Menentukan Strategi Pemasaran pada Mixue Rajamandala
items: Pengaruh Burnout Terhadap Kinerja Karyawan pada Cibiuk Resto Lembang
items: Penerapan Seven Tools dalam Meningkatkan Kualitas Produk di Konveksi PT Tunggal Putri Rahayu Bandung
items: Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan PT. Multi Garmenjaya
items: Pengaruh Penggunaan Global Positioning System dan Pengalaman Kerja Kurir Terhadap Ketepatan Pengiriman PT. POS Indonesia KC Tangsel
items: Pengaruh Gaya Kepemimpinan Partisipatif, Budaya Organisasi, dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Satu Bintang
items: Analisis Pelatihan dan Pengembangan Sumber Daya Manusia di Solusi Tata Ruang Interior
items: Peran Lingkungan Kerja Terhadap Produktivitas Karyawan pada Butik Rengganis Kota Bandung
items: Analisis Kualitas Pelayanan Terhadap Tingkat Kepuasan Pasien di Rumah Sakit Muhammadiyah Bandung
items: Pengaruh Leverage, Pertumbuhan Penjualan, dan Ukuran Perusahaan terhadap Nilai Perusahaan Sub Sektor Perbankan di Bursa Efek Indonesia
items: Pengaruh Sistem Manajemen Informasi Terintegrasi dan Teknologi Internet Of Things Terhadap Efisiensi Manajemen Persediaan di Ramayana Ciputat
items: Pengaruh Budaya Terhadap Sifat Altruistik Konsumen Indonesia
items: Membangun Loyalitas Konsumen melalui Sosial Media Marketing Melalui Brand Image sebagai Pemediasi di E-Commerce
items: Customer Relationship Management, Kualitas Pelayanan, dan Iklan Sosial Media Terhadap Customer Engangement
items: Analisis Pengaruh Return On Equity dan Non Performing Loan Terhadap Harga Saham pada PT. Bank Tabungan Negara Tbk.
items: Pengaruh Pengawasan dan Kepuasan Kerja Terhadap Disiplin Kerja pada Kantor Pertanahan Kabupaten Bima
items: Pengaruh Return On Asset dan Debt To Asset Ratio Terhadap Harga Saham pada PT. Duta Pertiwi, Tbk
items: Implementasi Strategi Pemasaran Digital Melalui Media Sosial untuk Meningkatkan Penjualan UMKM
items: Optimalisasi Platform Digital untuk Penguatan Branding Restoran Aroma Palopo

Analisis Perbandingan Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Kopi Kenangan dan Tomoro Coffee di Surakarta
type: item
description: This study seeks to examine the effect of price and service quality on customer satisfaction across two coffee beverage brands, specifically Kopi Kenangan and Tomoro Coffee. This study focuses on assessing how much each variable, both separately and together, impacts customer satisfaction at the two coffee outlets. This research outlines the theories related to price, service quality, and customer satisfaction. Data collection was carried out by distributing questionnaires to customers of both coffee brands, and the data were then analyzed quantitatively through tests of validity, reliability, and linear regression. The analysis results indicate that both service quality and price significantly affect customer satisfaction, both independently and simultaneously. Kopi Kenangan is considered superior in terms of competitive prices and fast service, while Tomoro Coffee stands out in menu variations and a more personalized customer experience. The study concludes that enhancing service quality and implementing strategic pricing can positively influence customer satisfaction and loyalty within the coffee beverage sector.
creator: Elysa Cristiana
creator: Dewi Wulandari
creator: Syila Aviva Nur Utari
creator: Marjam Desma Rahadhini
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 5
number: 3
starting page: 01
ending page: 14
doi: 10.55606/jurimbik.v5i3.1149

Strategi Pelayanan Terpadu Satu Pintu dalam Meningkatkan Layanan Adminitrasi di Kemanag Kota Malang
type: item
description: This research aims to analyze in depth the service strategies implemented by the PTSP Ministry of Religion of Malang City in an effort to improve the quality of administrative services for the community. This research uses a qualitative approach with data collection methods that include interviews, observations and documentation studies to obtain a comprehensive picture of the PTSP strategy planning and implementation process. The research results show that careful strategic planning and implementation of the SENYUM application in PTSP services is able to increase the efficiency and effectiveness of administering administrative services, as well as providing easy access for the wider community. These findings indicate that optimizing technology and public service innovation can encourage improvements in service quality in the government sector. This research also provides a number of strategic recommendations for further development in the implementation of PTSP, especially in government agencies, so that they are more responsive to community needs. In addition, this research proposes several directions for future research in order to improve the findings and provide broader contributions in the context of improving public services in the future.
creator: Firsta Nurud Dhuha Multazam
creator: Nerizza Nur Rossi Ningsih
creator: Muhammad Rowi Bagus Wicaksono
creator: Muhammad Walid
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 5
number: 3
starting page: 15
ending page: 26
doi: 10.55606/jurimbik.v5i3.1153

Pengaruh Inflasi dan Tingkat Suku Bunga Terhadap Penanaman Modal Asing di Provinsi Sumatera Utara Tahun 2013-2020
type: item
description: This study was conducted to examine in depth the effect of inflation and interest rates on Foreign Direct Investment (FDI) in North Sumatra Province during the period 2013 to 2020. This study uses a quantitative approach with secondary data in the form of time series data obtained from the Central Statistics Agency and other related agencies. The analysis method used is multiple linear regression. The results of the study show that the inflation variable has a positive and significant effect on FDI in North Sumatra Province, which indicates that stable and controlled inflation is perceived as a reflection of healthy economic activity and promising market potential for foreign investors. On the other hand, the interest rate variable has a negative and significant effect on FDI, which means that an increase in interest rates can reduce the interest of foreign investors due to the high cost of capital and investment risk. Simultaneously, both variables have a significant effect on FDI, with a coefficient of determination of 78.1%. This shows that inflation and interest rates together are able to explain most of the variation in the level of FDI entering the North Sumatra region. This study concludes that macroeconomic stability, especially related to inflation control and interest rate policies, plays a fundamental role in attracting foreign investment. Therefore, synergy of government policies is needed in creating a conducive business environment, providing legal certainty, simplifying regulations, and maintaining macroeconomic indicators in a stable condition.
creator: Silvia Annur Hasibuan
creator: Monika Flora Manik
creator: Rejosu Vanhot Sianturi
creator: Evi Suriyani Harahap
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-02
publication date: 2025-10-02
volume: 5
number: 3
starting page: 27
ending page: 44
doi: 10.55606/jurimbik.v5i3.1162

Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen dengan Kepuasan Sebagai Variabel Moderasi: Studi pada Konsumen Kopi Story UNS Surakarta
type: item
description: Coffee shops have become an integral part of modern lifestyle in Indonesia, particularly among the youth. With customer satisfaction as a moderating variable, this study aims to investigate the impact of service quality on customer loyalty, focusing on customers of Kopi Story UNS in Surakarta. A quantitative approach was employed using MRA (moderated regression analysis), involving a sample of 55 respondents. Research instruments were tested for validity and reliability; all indicators were declared valid (r > 0.273) and reliable. The results revealed that service quality had no direct effect on loyalty (t = -0,925; p = 0.359), while customer satisfaction significantly influenced loyalty (t = 0,271; p = 0.006). The interaction between service quality and satisfaction did not show a significant moderating effect (t = 0.946; p = 0.349). The regression model demonstrated good significance (F = 5.767; p = 0.002), explaining 20,9% of the variance in customer loyalty. These findings suggest that customer satisfaction plays a more critical role than service quality in fostering loyalty, emphasizing the importance of strategies to improve satisfaction to enhance long-term loyalty.
creator: Camalin Ayugita
creator: Melia Safitri
creator: Viksa Adhellia Permata Hati
creator: Marjam Desma Rahadhini
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-03
publication date: 2025-10-03
volume: 5
number: 3
starting page: 45
ending page: 54
doi: 10.55606/jurimbik.v5i3.1174

Modeling Chatgpt Continuance Intention: The Role of Expectancy, Satisfaction, and Trust
type: item
description: The growth of digital technology has increased the use of online services, with AI tools like ChatGPT becoming widely used. This study examines the impact of user perceptions on their intention to continue using ChatGPT, emphasising performance expectancy, effort expectancy, satisfaction, and trust as moderating variables. Data were gathered from 200 ChatGPT users using an organised survey and analysed via Partial Least Squares, Structural Equation Modelling (PLS, SEM). Findings indicate that performance expectancy as well as effort expectancy significantly enhance satisfaction and directly affect continuance intention. Satisfaction serves as a mediating factor between the anticipation variables and the intention to continue use. Nonetheless, trust does not substantially influence the correlation between performance or effort expectancy and satisfaction. The findings indicate that users' perception of ChatGPT as beneficial and user-friendly enhances their pleasure, hence reinforcing their intention to continue utilising it. This emphasises the significance of utility and user-friendliness in fostering sustained engagement with AI services.
creator: Adjie Pangestu
creator: Harry Setiawan
creator: Nur Afifah
creator: Bintoro Bagus Purmono
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 5
number: 3
starting page: 55
ending page: 74
doi: 10.55606/jurimbik.v5i3.1164

Strategi Cause Related Marketing Bisnis dan Keberkahan Perspektif Islam
type: item
description: This research examines the concept of Cause Related Marketing (CRM) from an Islamic perspective, focusing on barakah (blessing) as spiritual added value. Through systematic literature review, the study analyzes Islamic business ethics principles underlying CRM, such as maslahah (public interest), amanah (trustworthiness), and ihsan (excellence). The findings demonstrate that CRM within an Islamic framework contributes significantly to developing sustainable business models that are not only profit-oriented but also create positive social value. The implementation of CRM in companies like Wardah Cosmetics proves that integrating Islamic values into marketing strategies can generate blessings reflected in consumer trust, brand loyalty, and sustainable social impact. This research also identifies challenges in implementing Islamic-based CRM, including maintaining sincerity, transparency, and accountability. Educational institutions and religious scholars play crucial roles in raising awareness and guiding CRM practices that align with sharia principles to obtain business blessings.
creator: Sulistyowati Sulistyowati
creator: Siti Ria Kurniawati
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-11
publication date: 2025-10-11
volume: 5
number: 3
starting page: 75
ending page: 88

Pengaruh Struktur Aktiva dan Kepemilikan Manajerial Terhadap Nilai Perusahaan Pertambangan yang Terdaftar di BEI
type: item
description: This study aims to analyze the effect of asset structure and managerial ownership on company value in mining sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The method used in this study is a quantitative approach with multiple linear regression analysis techniques. Sample selection was carried out using the purposive sampling method, with a sample size of 15 companies. Company value is measured using the price to book value (PBV) ratio, asset structure is determined through the proportion of fixed assets to total assets. Managerial ownership is measured based on the percentage of share ownership by management. The results of the study indicate that asset structure does not have a significant effect on company value. On the contrary, managerial ownership is proven to have a significant effect. This finding indicates that management involvement in share ownership can strengthen the relationship between the interests of managers and shareholders, thus motivating decision making that has a positive impact on company value. This study contributes to enriching the literature on factors that influence company value and becomes a consideration for management and investors in developing strategies to increase company value in the mining sector.
creator: Vivi Lailatul Fitria
creator: Sri Wahyuni Jamal
creator: Asmadhini Handayani Rahmah
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-11
publication date: 2025-10-11
volume: 5
number: 3
starting page: 89
ending page: 103
doi: 10.55606/jurimbik.v5i3.1214

Pengaruh Kualitas Makanan, Kualitas Pelayanan dan Persepsi Harga Warung Makan Mbak Linda Terhadap Minat Pembelian Ulang
type: item
description: This study aims to evaluate the impact of food quality, service quality, and price perception on the repurchase intention of customers at Warung Makan Mbak Linda, specifically among students of Universitas Slamet Riyadi Surakarta. The research adopts a quantitative approach using a survey method through online questionnaires, involving 50 respondents. Data were analyzed using multiple linear regression with SPSS software. The results indicate that individually, only the food quality variable has a significant effect on repurchase intention, while service quality and price perception do not show a meaningful impact. Collectively, the three independent variables do not significantly influence the dependent variable. The coefficient of determination shows that only 4.7% of the variation in repurchase intention can be explained by these three variables. These findings suggest that food quality is a key factor in determining repurchase intention, while other factors such as atmosphere, promotion, or location may need to be explored further.
creator: Calvin Raihan Ramadhan
creator: Muhammad Sultan Hidayatullah
creator: Arfian Maulana Ihsan
creator: Yosep Hendra Wibowo
creator: Marjam Desma Rahadhini
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-19
publication date: 2025-10-19
volume: 5
number: 3
starting page: 104
ending page: 113
doi: 10.55606/jurimbik.v5i3.1217

Pengaruh Literasi Keuangan dan Cinta Uang Terhadap Perilaku Pengelolaan Keuangan Generasi Z di Indonesia: Pendapatan Sebagai Variabel Moderasi
type: item
description: Generation Z in the modern era faces financial challenges that could potentially affect economic well-being. This research will explore the influence of financial literacy and love for money on the financial management behavior of Generation Z in Indonesia, with income as a moderating variable. The research method used is quantitative with analysis through SMART PLS. The population of this study is Generation Z in Indonesia. The sample used consisted of 250 respondents. This study shows that financial literacy significantly influences financial management behavior, while love of money does not affect financial management behavior. Income, as a moderating variable, is able to significantly moderate the relationship between financial literacy and financial management behavior, but it cannot moderate the relationship between love of money and financial management behavior. The hope for future research is to be able to add factors that can influence financial management behavior.
creator: Imas Dwi Ningrum
creator: Juniwati Juniwati
creator: Uray Ndaru Mustika
creator: Anggraini Syahputri
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-20
publication date: 2025-10-20
volume: 5
number: 3
starting page: 114
ending page: 128
doi: 10.55606/jurimbik.v5i3.1193

Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan pada PT PLN Indonesia Power UBP Mahakam
type: item
description: This study aims to assess the extent to which work discipline influences employee performance at PT PLN Indonesia Power UBP Mahakam. Work discipline is considered a vital component that directly affects workforce efficiency and productivity within an organization. The study applies a quantitative approach using a survey method, in which questionnaires were distributed to all 50 active employees at the unit. Data were analyzed through simple linear regression with the assistance of SPSS version 25. The findings reveal a significant relationship between work discipline and employee performance, indicated by a regression coefficient of 0.431 and a significance value of 0.031 (< 0.05). This suggests that higher levels of discipline reflected in compliance with regulations, punctuality, and accountability are associated with improved employee performance. Elements such as professional behavior, commitment to working hours, and consistent task execution contribute positively to overall productivity. These results are in line with prior studies emphasizing that discipline is a key factor in achieving organizational success and operational effectiveness.
creator: Ridho Eka Setiawan
creator: Sofia Ulfa Eka Hadiyanti
creator: Askiah Askiah
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-20
publication date: 2025-10-20
volume: 5
number: 3
starting page: 129
ending page: 142
doi: 10.55606/jurimbik.v5i3.1191

Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak
type: item
description: This study aims to analyze the effect of cafe atmosphere, service quality and perceived value on customer satisfaction at Kedai Kopi Meramoe. The research design used is causal research with a quantitative approach. Data were collected through a questionnaire based on a Likert scale (1–5) and distributed to 97 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression with validity, reliability, classical assumptions, and hypothesis testing (t-test and F-test). The results of the study are expected to provide empirical insight into the extent to which cafe atmosphere, service quality and perceived value contribute to customer satisfaction at coffeeshop Meramoe.
creator: Al Vayyed Shalatar Barqah Djus
creator: Wenny Pebrianti
creator: Juniwati Juniwati
creator: Heriyadi Heriyadi
creator: Bintoro Bagus Purmono
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-20
publication date: 2025-10-20
volume: 5
number: 3
starting page: 143
ending page: 165
doi: 10.55606/jurimbik.v5i3.1229

Strategi Prioritas dalam Mengembangkan Lidi Sawit di Kabupaten Bengkalis
type: item
description: This study aims to formulate strategic priorities for developing palm stick (lidi sawit) as a local economic commodity in Bengkalis Regency, which remains underutilized despite its potential. The main challenges include limited technological support, restricted market access, insufficient funding, and weak collaboration among stakeholders. A quantitative approach was applied using the Analytic Network Process (ANP) to analyze the interrelationships and priority weights among strategic elements in a holistic manner. Data were collected through in-depth interviews and expert questionnaires involving local industry actors. The results indicate that the top strategic priority is strengthening business institutions and local government regulatory support, followed by enhancing market access and processing technology. These findings suggest that palm stick development requires an integrated approach through multi-sector collaboration and policies grounded in local potential. The study recommends the formulation of a sustainable development roadmap for palm sticks to optimize their contribution to regional economic growth.
creator: Sutrisno Sutrisno
creator: Zul Hendri
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-20
publication date: 2025-10-20
volume: 5
number: 3
starting page: 166
ending page: 179
doi: 10.55606/jurimbik.v5i3.1235

Pemanfaatan Hutan Desa dalam Bisnis Furniture
type: item
description: This study aims to analyze the potential and strategies for utilizing village forests as local resources in developing sustainable furniture businesses. Village forests, as a form of community-based forest management, have an important role in supporting the local economy while preserving the environment. Using a descriptive qualitative approach, data were collected through in-depth interviews, field observations, and documentation studies in one of the villages that has utilized village forests for furniture production. The results of the study indicate that the utilization of village forests has contributed significantly to increasing community income, creating jobs, and strengthening local business capacity. However, challenges are still faced related to the legality of wood utilization, access to wider markets, and the lack of business management and product design training. Therefore, collaboration between the community, government, and the private sector is key to realizing a furniture business model that is based on local resources and oriented towards sustainability. This study is expected to be a reference in formulating policies for managing productive and environmentally friendly village forests.
creator: Sukron Niami
creator: Zul Hendri
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
volume: 5
number: 3
starting page: 180
ending page: 194
doi: 10.55606/jurimbik.v5i3.1236

Analisis Pengembangan UMKM Melalui Usaha Budidaya Madu Akasia dalam Meningkatkan Ekonomi Petani di Kecamatan Bandar Laksamana Kabupaten Bengkalis
type: item
description: This study aims to analyze the development of Micro, Small, and Medium Enterprises (MSMEs) through acacia honey cultivation as a means to improve the economic conditions of farmers in Bandar Laksamana District, Bengkalis Regency. Acacia honey farming is seen as a promising form of business diversification for farmers to increase their income and strengthen local economic resilience. This research employs a qualitative descriptive approach with data collection techniques including observation, in-depth interviews, and documentation. The findings indicate that the development of MSMEs through acacia honey cultivation significantly contributes to increasing farmers' income, creating new employment opportunities, and strengthening community-based business networks. However, this development still faces challenges such as limited access to markets, capital, and technical training. Therefore, active involvement from local governments and supporting institutions is needed in providing training, financial assistance, and broader market access so that acacia honey farming can grow sustainably and become a driving force for farmers' economic development in the region.
creator: Zulpan
creator: Zul Hendri
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
volume: 5
number: 3
starting page: 195
ending page: 204
doi: 10.55606/jurimbik.v5i3.1237

Pengaruh Insentif Pegawai dan Motivasi Kerja Terhadap Kinerja Pegawai di Satuan Kerja Lalu Lintas Polresta Samarinda
type: item
description: This study aims to analyze the effect of employee incentives and work motivation on employee performance at the Samarinda Police Traffic Work Unit. This study uses a quantitative approach with a survey method and distributes questionnaires to 92 respondents selected through a total sampling technique from a population of 120 employees. The data were analyzed using multiple linear regression using SPSS version 27. The results of the study indicate that employee incentives and work motivation each have a partial positive and significant effect on employee performance. Simultaneously, both also show a significant effect on employee performance with a coefficient of determination (R²) of 0.790, which means that 79% of employee performance variables can be explained by incentives and work motivation. This study concludes that increasing incentives and work motivation contributes significantly to improving employee performance, and suggests the importance of improving the incentive system and strengthening the motivational aspect in human resource management in the police environment.
creator: Renita Yuniar
creator: Jubaidi Jubaidi
creator: Achmad Efendi
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-23
publication date: 2025-10-23
volume: 5
number: 3
starting page: 205
ending page: 219
doi: 10.55606/jurimbik.v5i3.1263

Analisis Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Anteiku Kopi
type: item
description: This study aims to analyze the effect of price and product quality on customer loyalty by considering the role of customer satisfaction as a mediating variable at Anteiku Kopi. The approach used is quantitative with purposive sampling method, involving 31 respondents who are active customers aged at least 17 years. Data collection was carried out through a questionnaire, then analyzed using SPSS software with a number of tests such as validity, reliability, linear regression, and mediation analysis. The research findings show that price and product quality have a positive and significant effect on customer satisfaction. However, satisfaction did not show a significant effect on customer loyalty, nor was it able to mediate the relationship between price and product quality on loyalty. Thus, Anteiku Kopi's customer loyalty is more influenced by other factors outside the product, such as visiting experience, emotional attachment to the brand, and loyalty programs offered
creator: Maya Trinariswari
creator: Aziz Rizky Pratama
creator: Anton Wibowo
creator: Marjam Desma Rahadhini
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-27
publication date: 2025-10-27
volume: 5
number: 3
starting page: 220
ending page: 235
doi: 10.55606/jurimbik.v5i3.1272

Pengaruh Variasi Menu, dan Kualitas Layanan Terhadap Keputusan Pembelian pada Warung Mie Ayam Bakso Family Ciawi
type: item
description: Warung Mie Ayam Bakso Family is a well-known culinary spot in Warung Panjang Ciawi, largely due to its prime location, making it a preferred choice for locals. This study aims to examine how menu variety and service quality influence purchasing decisions at this stall. The research employs a quantitative approach, surveying all customers with a sample size of 65 respondents. Data was gathered through a questionnaire focused on menu variety, service quality, and purchasing decisions. Analysis was conducted using multiple regression to explore the relationships among these factors. The findings indicate that menu variety positively and significantly impacts purchasing decisions, suggesting that a diverse menu can attract more visitors and encourage repeat purchases. Additionally, service quality significantly influences purchasing decisions, with key aspects such as speed, accuracy, friendliness, and the comfort provided by the staff affecting consumer choices.
creator: Ayang Fizahra Annisa
creator: Endah Arihta Sembiring
creator: Aida Komalasari
creator: Fina Alfiani
creator: Agil Maulana Achyar
creator: Yusuf Andhika Rachmat
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-27
publication date: 2025-10-27
volume: 5
number: 3
starting page: 236
ending page: 255
doi: 10.55606/jurimbik.v5i3.1294

Pengaruh CSR Terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Mediasi
type: item
description: . This study examines the impact of CSR on firm value using profitability as a mediating variable, to complete this study, a control variable is added, namely firm size. This type of research is quantitative and uses documents from company financial reports, annual reports, and sustainability reports as data collection techniques. The population of this study were companies included in the LQ45 index during the 2016–2023 period, using a purposive sampling technique, so that 19 companies were obtained as samples. The data analysis technique used in the study was path analysis using the Eviews version 12 application and the Sobel test with panel data type. The results of this study indicate that CSR has a significant negative effect on firm value, CSR has a significant positive effect on profitability, profitability has a significant positive effect on firm value, and profitability is able to mediate the effect of CSR on firm value.
creator: Desi Aulia
creator: Fauji Sanusi
creator: Ana Susi Mulyani
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-27
publication date: 2025-10-27
volume: 5
number: 3
starting page: 256
ending page: 270
doi: 10.55606/jurimbik.v5i3.1314

Analisis Kelayakan Usaha Laundry Koin Berbasis Teknologi di daerah Apartemen Podoromo City
type: item
description: The advancement of digital technology and the Internet of Things (IoT) has significantly transformed various service sectors, including the traditionally manual laundry industry. This study aims to evaluate the feasibility of Laundrify.Id, a coin laundry business based on IoT, to be implemented in Podomoro City Apartment, West Jakarta. The evaluation covers four major aspects: market potential, technical feasibility, financial viability, and socio-environmental impact. The research method used is a case study with a quantitative-descriptive approach. Primary data were collected through a survey of 100 apartment residents, while secondary data were obtained from literature reviews and analysis of similar businesses. The feasibility analysis includes Break Even Point (BEP), Net Present Value (NPV), Internal Rate of Return (IRR), Return on Investment (ROI), and SWOT analysis to identify the business's strengths, weaknesses, opportunities, and threats. The results show that 86% of respondents expressed interest in using Laundrify.Id, citing digital payment systems, 24-hour self-service access, and time efficiency as their main preferences. From a technical perspective, the use of IoT-enabled washing machines and QR code payment systems is considered effective and well-suited to modern living. Financially, the business is projected to reach BEP within five months, with a positive NPV of IDR 128.8 million and an IRR of 30%, indicating strong profitability and investment appeal. This study offers an original contribution by developing an empirical business model that integrates IoT, digital transactions, and sustainability principles. Furthermore, the model holds potential for replication in other urban areas with similar demographic and lifestyle characteristics.
creator: Mohamad Fatur Ramdan
creator: Fabyan Hijri Satrio
creator: Astri Zahra
creator: Yeriko Holman Oktavianus
creator: Retno Purwani Setyaningrum
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-27
publication date: 2025-10-27
volume: 5
number: 3
starting page: 271
ending page: 288
doi: 10.55606/jurimbik.v5i3.1320

Pengaruh Pelatihan Terhadap Produktivitas Karyawan di PT PLN Indonesia Power Unit Bisnis Pembangkitan Mahakam Melalui Komunikasi sebagai Variabel Mediasi
type: item
description: This study aims to analyze the effect of training on employee productivity at PT PLN Indonesia Power Mahakam Generating Business Unit (UBP), with communication as a mediating variable. The background of this research is based on the importance of improving the quality of human resources through training as a key strategy to face the challenges of a dynamic electricity industry that demands high professionalism. Training is seen as a strategic investment that not only improves employee skills and productivity but also strengthens the company's competitiveness amid technological changes and evolving market needs. This research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to employees of PT PLN UBP Mahakam, with a total of 100 respondents. Data analysis was conducted using PLS-SEM techniques to test the relationship between training, communication, and employee productivity variables. The results showed that training has a positive and significant effect on employee productivity. In addition, communication is proven to significantly mediate the effect of training on productivity. This means that effective training not only increases individual competence, but also improves the quality of internal communication, which in turn has an impact on increasing overall productivity. This finding strengthens the evidence that training and communication are key factors in human resource development and achieving organizational goals. Based on the results of the study, it is recommended that companies continue to develop training programs that are relevant to job needs and strengthen internal communication systems
creator: Helmalia Putri Syaiffudin
creator: Vera Anitra
creator: Rinda Sandayani Karhab
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-30
publication date: 2025-10-30
volume: 5
number: 3
starting page: 289
ending page: 303
doi: 10.55606/jurimbik.v5i3.1322

Evaluasi Sistem Kompensasi dalam Meningkatkan Kepuasan Kerja Karyawan
type: item
description: The compensation system is one of the important aspects in human resource management that is designed to motivate, attract and retain employees. The purpose of this study is to evaluate the current compensation system in Chickenin Saozan with a focus on looking at the relationship between the compensation system and the level of employee job satisfaction. This study was conducted with a qualitative research approach and type, where the data collection method was in the form of observation, interviews and documentation. The study focused on evaluating the company's compensation system in Chickenin Saozan and the object of the study involved several aspects such as financial compensation, non-financial compensation and job satisfaction. The data analysis method in this study used a qualitative approach with a focus on data reduction, presentation and drawing conclusions. The results of the study showed that the compensation system and bonus system provided by the company have not been able to meet employee expectations. The compensation standard is still too far from employee expectations and has not met the standards in force in Indonesia, which is 10-15% lower than the industry standard, while the bonus system tends to be uniform without considering individual performance. Non-compliance with regulations, especially regarding the provision of THR which does not reach one full month's salary, also has an impact on decreasing employee motivation and job satisfaction.
creator: Siti Mariah
creator: Muslim Faisal
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-30
publication date: 2025-10-30
volume: 5
number: 3
starting page: 304
ending page: 314
doi: 10.55606/jurimbik.v5i3.1324

Minat Investasi Sebagai Pemediasi dalam Pengetahuan Investasi dan Perilaku Keuangan Terhadap Keputusan Investasi Mahasiswa Semarang
type: item
description: This study aims to determine the effect of investment knowledge and financial behavior on investment decisions with investment interest as a moderating variable for students in Semarang City. This type of research uses quantitative research with a population of students in Semarang City. This study uses a purposive sampling technique with special criteria, because the number of students is unknown, the sample is determined by multiplying a minimum sample of 10 by the number of indicators 14 and 140 respondents are obtained. Measurements using a linkert scale which is then processed on SmartPLS 3.0 using the SEM-PLS method. The results show that investment knowledge has a significant positive effect and financial behavior does not have a significant effect on investment decisions. And investment interest as a moderating variable strengthens the influence of investment knowledge and financial behavior on investment decisions.
creator: Arrum Gusti Kusuma Wardhani
creator: C. Tri Widiastuti
creator: Rita Meiriyanti
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-30
publication date: 2025-10-30
volume: 5
number: 3
starting page: 315
ending page: 327
doi: 10.55606/jurimbik.v5i3.1338

Literasi Keuangan, Persepsi Risiko Keuangan, dan Perilaku Keuangan Terhadap Keputusan Investasi Cicil Emas
type: item
description: This study aims to determine the influence of Financial Literacy, Financial Risk Perception, and Financial Behavior on Gold Installment Investment Decisions. The approach used is quantitative with primary data sources collected through questionnaires. The population used in this study consists of customers of PT Bank Syariah Indonesia KC Pati Sudirman who have made gold installment investments. This study employs Non-Probability Sampling with a sample size of 160 respondents. Measurements in this study used a Likert scale, wich was then processed using IBM SPSS Statistics Version 25 with multiple linear regression analysis. The results of this study indicate that there is a positive and significant influence between financial literacy and investment decisions, financial risk perception has a positive and significant influence on investment decisions, and financial behavior has a positive and significant influence on investment decisions. The results of the coefficient of determination (R2) test yielded an Adjusted R2 value of 0,461 or 46,1%, indicating that the investment decisions variable is influenced by financial literacy, financial risk perception, and financial behavior, while the remainder is influenced by variables outside the scope of this study.
creator: Fika Ulin Ni'mah
creator: Ika Indriasari
creator: Prianka Ratri Nastiti
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-30
publication date: 2025-10-30
volume: 5
number: 3
starting page: 328
ending page: 340
doi: 10.55606/jurimbik.v5i3.1339

Analisis Pelatihan dan Pengembangan Karyawan Terhadap Ekspansi Bisnis Es Teh Jumbo
type: item
description: Human resources (HR) to support the sustainability and growth of the business. This study examines the implementation of training and development programs at UMKM Es Teh Jumbo Kay in Madiun as part of a strategy to improve employee performance in the face of business expansion. Training focuses on improving technical skills, such as machine operation and customer service, while development is directed towards preparing employees to occupy managerial positions in the new branch. The research uses a descriptive qualitative approach to understand the dynamics of the implemented program. The findings indicate that training and development programs make a significant contribution to improving employee performance and support business readiness in expanding their business networks. Thus, human resource management through training and development has proven to be an important factor in supporting the competitiveness and sustainability of SMEs.
creator: Vesti Nadari Artisti
creator: Apprilisda Ranica Putri
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 341
ending page: 355
doi: 10.55606/jurimbik.v5i3.1440

Pengaruh Harga dan Promosi Terhadap Niat Pembelian Tiktok Shop di Kota Samarinda
type: item
description: This study aims to analyze the influence of price and promotion on the purchase intention of TikTok Shop users in Samarinda City. The issue addressed is the high level of user activity in browsing and liking products, which is not matched by a corresponding level of purchasing decisions. A quantitative approach was used through a survey method by distributing questionnaires to 100 active TikTok Shop users. The results show that both price and promotion have a positive and significant effect on purchase intention. Consumers are more likely to make purchases when they perceive the price as appropriate for the product quality, while attractive promotions such as discounts, vouchers, and creative content help create positive perceptions and encourage buying decisions. These findings provide valuable implications for digital business actors to design competitive pricing strategies and relevant promotional efforts to increase consumer purchase intention. Theoretically, the study reinforces that classic marketing mix elements remain relevant and influential in shaping consumer behavior in the digital era, particularly in the context of e-commerce platforms like TikTok Shop.
creator: Fathan Anzaini
creator: Hudyah Astuti Sudirman
creator: Istimaroh Istimaroh
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 356
ending page: 365
doi: 10.55606/jurimbik.v5i3.1341

Pengaruh Employer Attractiveness dan Motivasi Kerja dengan Keterampilan Digital sebagai Variabel Intervening terhadap Kinerja Karyawan
type: item
description: This study aims to analyze the influence of employer attractiveness and work motivation on employee performance, with digital skills as a mediating variable in the furniture industry in Jepara. The research is driven by the need for digital adaptation in traditional industries and the observed underutilization of digital facilities by employees. A quantitative approach was employed using a survey method. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The variables examined include employer attractiveness, work motivation, digital skills, and employee performance. The results indicate that both employer attractiveness and work motivation significantly influence employee performance, either directly or indirectly through digital skills. Digital skills act as an effective mediating variable that strengthens the relationships among the variables. This research offers practical insights for companies to formulate human resource development strategies that align with technological advancements to enhance overall performance.
creator: Retno Widiyarti
creator: Rr. Hawik Ervina Indiworo
creator: Qristin Violinda
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 366
ending page: 378
doi: 10.55606/jurimbik.v5i3.1346

Perbedaan Pasar Uang Syariah di Indonesia dengan Kuwait
type: item
description: This study examines the fundamental differences between the Islamic money markets in Indonesia and Kuwait in terms of system structure, financial instruments, regulation, and the role of monetary authorities. Indonesia applies a dual banking system where Islamic and conventional systems operate side by side, while Kuwait adopts an integrated system where Islamic instruments are embedded in national monetary policy. Indonesia's instruments are more diverse (e.g., PUAS, SBIS, Sukuk BI), yet face challenges in liquidity and market penetration. In contrast, Kuwait utilizes instruments such as interbank tawarruq and ijarah-based short-term securities, supported by a more mature Islamic financial infrastructure. This study highlights the importance of regulatory support, financial education, and infrastructure enhancement to strengthen the role of Islamic money markets in national financial stability.
creator: Adik Tya Hasibuan
creator: Divya Reyvani
creator: Ika Damai Sari
creator: Intan Juwita Damanik
creator: Nurul Syafriani
creator: Putri Yuanita
creator: Maryam Batubara
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 379
ending page: 388
doi: 10.55606/jurimbik.v5i3.1353

Analisis Penerapan Aplikasi Lamikro pada Laporan Keuangan UMKM Laundry Kecamatan Kulim Kota Pekanbaru
type: item
description: This study analyzes the implementation of the Lamikro application (Micro Business Accounting Report) in the financial statements of laundry SMEs in Kulim District, Pekanbaru. The objective of this research is to assess the effectiveness of the Lamikro application in enhancing the quality of record-keeping and financial report preparation, as well as its impact on business profitability. The research employs a descriptive quantitative method, involving six months of observation and in-depth interviews with three laundry SMEs: Prigamas Laundry, DiLaundry, and Nisa Laundry. The findings indicate that Lamikro significantly improves the efficiency and accuracy of financial report preparation, reducing the time required from 8-15 hours to just 1-3 hours. Adaptation to the application varied, with DiLaundry being the fastest and Nisa Laundry the slowest. Analysis of the Net Profit Margin (NPM) reveals an increase in profitability for all three SMEs: Prigamas Laundry (from 69.05% to 70.34%), DiLaundry (from 47.46% to 55.92%), and Nisa Laundry (from 48.14% to 49.21%). It is concluded that Lamikro effectively enhances the quality of financial reports and profitability of laundry SMEs, influenced by digital literacy and managerial commitment.
creator: R. Annisa Amelia Putri
creator: Mariaty Ibrahim
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 389
ending page: 403
doi: 10.55606/jurimbik.v5i3.1361

Inovasi E-Bussines Website “SIKOMPIT” sebagai Kolaborasi Proyek dan Peluang Karier Talenta IT
type: item
description: The gap between IT graduates’ skills and industry demands remains a barrier in the digital workforce. Limited project experience and professional connections hinder young talent from entering the job market. SIKOMPIT is introduced as an innovative solution a digital business platform that bridges collaboration between students, graduates, and industry partners. The development adopts a user-centered design approach through stages such as user research, backlog creation, roadmap planning, and business strategy using BMC, OKRs, and Product Metrics. Product validation was conducted through prototyping, usability testing, and A/B testing. Results show that SIKOMPIT has the potential to improve job readiness, project portfolios, and professional connectivity. The platform also contributes to building a collaborative digital ecosystem that supports the development of tech human resources in Indonesia.
creator: Novia Ramadhani
creator: Puput Nur Fadilah
creator: Arifa Damayanti
creator: Prasasti Karunia Farista Ananto
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 404
ending page: 414
doi: 10.55606/jurimbik.v5i3.1364

Pengaruh Current Ratio, Debt to Asset Ratio, dan Total Asset Turnover Terhadap Return On Assets pada Perusahaan Subsektor Rokok yang Terdaftar di Bursa Efek Indonesia
type: item
description: This study aims to analyze the effect of Current Ratio (CR), Debt to Asset Ratio (DAR), and Total Asset Turnover (TATO) on Return on Assets (ROA) in cigarette subsector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The population of this study includes all cigarette subsector companies listed on the IDX during the research period. The sampling technique used was purposive sampling, resulting in 4 companies as samples. The data analysis method applied is multiple linear regression analysis. The results show that Total Asset Turnover have a positive effect on ROA, while Current Ratio and Debt to Asset Ratio has a significant negative effect on ROA. These findings indicate that liquidity level, asset utilization efficiency, and capital structure influence the profitability level of the companies.
creator: Sri Fatimah
creator: M. Rimawan
creator: Hanifah Muthiah
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 415
ending page: 425
doi: 10.55606/jurimbik.v5i3.1370

Efektivitas Roadmap Pasar Modal Syariah OJK 2020–2024 dalam Meningkatkan Literasi dan Inklusi Keuangan Syariah di Indonesia
type: item
description: This study aims to analyze the effectiveness of the Modal Syariah program initiated by Indonesia’s Financial Services Authority (OJK) during the 2020–2024 period in improving Islamic financial literacy and inclusion. The program is part of OJK’s strategic efforts to strengthen the national sharia finance ecosystem through public education, product development, digital infrastructure enhancement, and stakeholder collaboration. The analysis shows a significant increase in Islamic financial literacy, from 8.93% in 2019 to 39.11% in 2024. However, the level of financial inclusion remains relatively low, reaching only 12.88%. This gap reflects that while public understanding of Islamic financial products has improved, actual usage remains limited. Low adoption is attributed to limited access, uneven distribution of Islamic financial institutions, lack of competitive sharia-based products, and uneven digitalization. The study recommends follow-up strategies focusing on improving financial inclusion through digital service innovation, need-based incentives, and integration of Islamic finance with the micro, small, and medium enterprises (MSMEs) sector.
creator: Indah Tri Sari Harahap
creator: Keisya Putri Balqis
creator: Wahyudin
creator: Maryam Batubara
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 426
ending page: 440
doi: 10.55606/jurimbik.v5i3.1371

Pengaruh Kepuasan Konsumen, Influencer Marketing, dan Varian Produk terhadap Keputusan Pembelian Produk So Nice
type: item
description: This study aims to analyze the influence of customer satisfaction, influencer marketing, and product variety on purchasing decisions for So Nice products. A quantitative approach was employed, using an online survey questionnaire distributed to respondents. Purposive sampling was used with criteria: respondents aged 17 years or older, having purchased So Nice products, and aware of So Nice advertisements featuring Asnawi Mangkualam. A total of 160 respondents participated, and the data were analyzed using classical assumption tests, multiple linear regression, and hypothesis testing with SPSS. The results showed that all three independent variables positively and significantly influence purchasing decisions. Customer satisfaction had the greatest, followed by product variety, and influencer marketing. These findings highlight the importance of product quality, diverse product offerings, and relevant marketing strategies in enhancing consumer purchasing decisions. Based on these findings, it is recommended that So Nice improve product quality and innovate new flavors that align with local market preferences. Marketing strategies using influencers should focus on credible figures in the culinary field. Future research is encouraged to explore other variables such as pricing and customer loyalty to broaden insights into consumer purchasing behavior.
creator: Yuko Kurnia Pratama
creator: Diana Aqmala
creator: Febrianur Ibnu Fitroh Sukono Putra
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 441
ending page: 460
doi: 10.55606/jurimbik.v5i3.1367

Pengaruh Integrasi Fintech dan Pembiayaan Mikro Syariah Terhadap Pertumbuhan UMKM di Ekosistem Pariwisata Halal di Lombok
type: item
description: The integration of financial technology (fintech) and Islamic microfinance represents a strategic innovation in strengthening financial access and supporting the growth of MSMEs, particularly within the halal tourism ecosystem. This study aims to quantitatively analyze and examine the influence of fintech and Islamic microfinance integration on the growth of MSMEs in the context of halal tourism in Lombok. The main focus is to assess the extent to which the collaboration between technology-based financial services and Sharia-compliant financing systems can enhance access to capital, operational efficiency, and business development capacity among MSME actors. This research employs a quantitative approach with an associative research type. Data were collected through Likert-scale questionnaires distributed to UMKM actors in Sembalun Village, East Lombok, a prominent halal tourism destination in Indonesia. Respondents were selected using purposive sampling based on specific criteria. Each research variable was measured using five relevant indicators. Multiple linear regression analysis was applied with the assistance of SPSS version 22 to test the hypotheses. The results indicate that both fintech integration and Islamic microfinance have a significant influence both partially and simultaneously on UMKM growth. These findings offer valuable insights for policy formulation and strategic efforts to empower UMKM in an innovative and sustainable manner, thereby contributing to local economic development based on halal tourism.
creator: Jumatul Aolia
creator: Safina Safina
creator: Nur’aini Nur’aini
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 461
ending page: 474
doi: 10.55606/jurimbik.v5i3.1373

Faktor-Faktor yang Mempengaruhi Harga Saham Blue Chip Periode 2019-2023
type: item
description: This study aims to analyze the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), Price Earning Ratio (PER), and Earning Per Share (EPS) on the stock prices of blue chip companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. The method used in this study is a quantitative method with a multiple linear regression approach. The research sample was selected using purposive sampling, with the criterion being companies that consistently included in the LQ45 index during the research period. The analysis results show that ROA does not have a significant effect on stock prices, while DER has a significant negative effect on stock prices. Meanwhile, PER and EPS have a significant positive effect on stock prices. These findings imply that investors should consider the DER, PER, and EPS ratios in their investment decisions, while ROA is not a primary factor influencing blue-chip stock prices during the period.
creator: Lailatul Maesyaroh
creator: Ika Indriasari
creator: Rita Meiriyanti
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 475
ending page: 488
doi: 10.55606/jurimbik.v5i3.1377

Pengaruh Pendapatan dan Literasi Keuangan Terhadap Manajemen Keuangan dengan Financial Technology Sebagai Pemediasi
type: item
description: This study aims to test and analyze the effect of income, financial literacy on financial management with fintech as a mediator. The population in this study were students of the Faculty of Economics and Business. The number of samples in this study was 290 respondents. The sampling technique used simple random sampling technique. The data analysis technique used was PLS-SEM (Partial Least Square- Structural Equation Model) analysis. Research data processing used the Smart-PLS tool. Based on the research results, it was found that income has a positive effect on financial management with a P value of (0.007), income does not have a positive effect on fintech with a P value of (0.114), financial literacy has a positive effect on financial management with a P value of (0.000), financial literacy has a positive effect on fintech with a P value of (0.000), fintech has a positive effect on financial management with a P value of (0.000), financial literacy mediated by fintech has a positive effect on financial management, with a P value of (0.000) and income mediated by fintech does not have a positive effect on financial management, with a P value of (0.118).
creator: Nurul Fauziyah
creator: Ika Indriasari
creator: Rita Meiriyanti
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 489
ending page: 502
doi: 10.55606/jurimbik.v5i3.1378

Efek Penggunaan Diskon dan Cashback Terhadap Keputusan Pembelian Konsumen pada Media Sosial Shopee
type: item
description: This study aims to analyze the influence of discounts and cashback on consumer purchase decisions on the Shopee e-commerce platform, especially in Pontianak City. Using a quantitative approach with the Partial Least Squares (PLS) analysis technique version 4, this study processed data from respondents who were active users of Shopee who had used the promotion feature. The results of the study show that discounts and cashback have a positive and significant effect on purchase decisions, with cashback having a more dominant influence. In addition, cashback also mediates the effect of discounts on purchase decisions significantly. These findings indicate that consumers tend to respond more to promotions with long-term profits. The implications of these results show the importance of designing a sustainable promotional strategy to increase consumer loyalty and purchase intent in the e-commerce ecosystem.
creator: Vira Andriani
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 503
ending page: 519
doi: 10.55606/jurimbik.v5i3.1379

Pengaruh Pendapatan Perkapita dan Belanja Fungsi Kesehatan Daerah Terhadap Angka Harapan Hidup di 27 Kabupaten atau Kota Provinsi Jawa Barat Tahun 2018-2023
type: item
description: This study aims to examine the influence of per capita income and health function expenditure on life expectancy in 27 regencies/cities in West Java Province from 2018 to 2023. The research employs a quantitative approach with a panel data method and regression analysis using Eviews 12 software. Data were sourced from the Central Statistics Agency and the Ministry of Health, covering all administrative areas in West Java as the sample population. The results indicate that both per capita income and health function expenditure have a positive and significant effect on life expectancy. These findings suggest that improvements in community welfare and allocation of health budget can enhance life expectancy levels in the region. The implication of this study emphasizes the importance of data-based health development policy planning to support the enhancement of community quality of life.
creator: Namira Kharisya
creator: Ermatry Hariani
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 520
ending page: 537
doi: 10.55606/jurimbik.v5i3.1400

Dampak Mal Tunjungan Plaza Terhadap Sektor Ekonomi Masyarakat Sekitar
type: item
description: The purpose of the study was to determine the impact of Tunjungan Plaza Mall on the economic sector of the community in Kedungdoro Village, Tegalsari Subdistrict, Surabaya. The research informants were 9 people. Data collection techniques consist of observation, interview, and documentation. The results of this study indicate that: the impact of the existence of Tunjungan Plaza Mall includes positive impacts and negative impacts, namely positive impacts including increased income in the form of an increase in the number of MSMEs, an increase in the number of boarding rentals, employment and the application of CSR to the community around Tunjungan Plaza. While the negative impacts of the existence of Tunjungan Plaza Mall include noise due to activities around the mall, and congestion due to stalls and illegal parking that stands around the mall area. The attitude of the community towards the existence of Tunjungan Plaza Mall is that the community is quite benefited in the economic sector, although on the other hand there are some negative impacts that arise.
creator: Rania Alifia
creator: Sony Kristiyanto
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 538
ending page: 547
doi: 10.55606/jurimbik.v5i3.1407

Pengaruh Eco Innovation dan Environmental Friendliness Terhadap Green Attitude, Green Purchase Intention dan Moderasi Willingness to Pay pada Fore Coffee
type: item
description: This study aims to analyze the influence of eco innovation and environmental friendliness on green attitude and green purchase intention, as well as to examine the moderating role of willingness to pay in the relationship between green attitude and green purchase intention at Fore Coffee. This research is motivated by the growing public awareness of environmental sustainability and the trend of consuming eco-friendly products, particularly in the coffee shop industry. A qualitative approach was employed using the PLS-SEM method with SmartPLS 4, involving 380 respondents from the Jabodetabek area who are active consumers of Fore Coffee. The results show that eco innovation and environmental friendliness have a positive and significant influence on green attitude and green purchase intention. Furthermore, green attitude positively affects green purchase intention. However, willingness to pay does not significantly moderate the relationship between green attitude and green purchase intention. These findings suggest that although consumers have a positive attitude toward eco-friendly products, it does not necessarily translate into a willingness to pay more. Therefore, more effective education and communication strategies are needed to enhance the perceived value of sustainable consumption. This study offers theoretical contributions to green consumer behavior research and practical recommendations for Fore Coffee’s green marketing strategies.
creator: Nur Anisa Amanda
creator: Andi Muhammad Sadat
creator: Annisa Lutfia
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 548
ending page: 565
doi: 10.55606/jurimbik.v5i3.1409

Analisis Kelengkapan Fasilitas Kesehatan dalam Meningkatkan Kenyamanan Pasien Di Klinik Dental Care Cihanjuang
type: item
description: Dental Care clinic is a private clinic that serves a variety of dental health services. One of the main problems often faced by this clinic related to service quality is the lack of available medical personnel and limited space facilities. This study uses a descriptive qualitative method that aims to describe or explain the phenomenon in detail and objectively. The results of this study from the indicators of reliability, assurance, and empathy of services performed by Dental Care clinics are good enough in performing service quality. While the responsiveness of the Dental Care clinic is still not optimal because there are still times when the treatment action process is not assisted by the nurse because it is handling other patients. And also based on physical evidence, namely the infrastructure at the Dental Care clinic is still inadequate where the narrow waiting room can affect patient comfort.
creator: Nifal Nur'aida
creator: Hamdan Hamdan
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 566
ending page: 576
doi: 10.55606/jurimbik.v5i3.1410

Analisis Disiplin Kerja Terhadap Peningkatan Kinerja Pegawai di Kantor Kelurahan Campaka
type: item
description: This study aims to analyze how work discipline affects improving employee performance at the Office of Campaka Village. The background of this research is based on preliminary findings that there are still employees who lack discipline, such as late attendance and not attending morning roll call, which has an impact on the quality of services. This research refers to work discipline indicators, namely attendance, obedience, punctuality, and behavior. Using survey and interview approaches, this research aims toidentify the extent to which work discipline affects the performance of employees. This research uses a descriptive qualitative approach, which aims to describe in depth the phenomenon under study through non-numerical data. The object of research is Campaka Village, one of the villages in Andir District, Bandung City. The results of the discussion regarding the influence of work discipline on employee performance at the Campaka Village Office show that work discipline, which includes punctuality, compliance with rules, and responsibility for tasks, plays an important role in improving employee performance. Disciplined employees tend to provide public services that are more fast, orderly, and satisfying. Discipline also creates a conducive atmosphere. and professionalism. However, there are still some employees who are less consistent in maintaining discipline, so further supervision and coaching is needed.
creator: Dzakiyah Istiqomah
creator: Atep Kustiwa
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 577
ending page: 587
doi: 10.55606/jurimbik.v5i3.1425

Implementasi Analisis SWOT dengan Matriks IFAS & EFAS untuk Menentukan Strategi Pemasaran pada Mixue Rajamandala
type: item
description: This study aims to determine the appropriate marketing strategy for Mixue Rajamandala using a SWOT analysis, reinforced by the IFAS and EFAS Matrices, and then formulated into a TOWS Matrix. The background of this study is a decline in sales unrelated to local competition, but rather due to the suboptimal utilization of internal strengths and external opportunities. This study used a descriptive qualitative approach with a case study method, and data collection techniques through observation, documentation, and interviews. The analysis results showed a total IFAS score of 2.66 and an EFAS score of 2.68, placing Mixue Rajamandala in quadrant II of the TOWS Matrix (WO strategies). Recommended strategies include: increasing creative promotions through social media such as Instagram and TikTok, enhancing outlet comfort with aesthetic designs, collaborating with the local community, increasing store visibility through visual elements such as Mixue statues, and developing seasonal, non-ice cream products during the rainy season. The originality of this study lies in the finding that the decline in sales was not driven by competition, but rather by underutilized internal and external marketing strategies. This finding provides a new contribution to the study of marketing strategies, particularly in franchise businesses in semi-urban areas, which have so far tended to be underexplored in academic literature.
creator: Anggi Yulia Putri
creator: Indrajati Wibowo
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 588
ending page: 597
doi: 10.55606/jurimbik.v5i3.1430

Pengaruh Burnout Terhadap Kinerja Karyawan pada Cibiuk Resto Lembang
type: item
description: This study aims to determine the effect of Burnout on employee performance at Cibiuk Resto Lembang. Burnout, which is a condition of physical and emotional exhaustion due to prolonged job stress, is believed to affect the quality of performance is believed to affect the quality of performance provided by employees. by employees. In this study, a quantitative approach approach was used with a survey method to collect data from employees who work at Cibiuk Resto Lembang. working at Cibiuk Resto Lembang. Data was obtained through a questionnaire filled out by 35 randomly selected employees. The Burnout variable was measured using the Maslach Burnout Inventory (MBI) scale, while performance quality was measured using a questionnaire consisting of indicators such as the was measured using a questionnaire consisting of indicators such as speed, friendliness, and accuracy of performance. The results of this study are based on calculation of simple linear regression analysis, it is known that the Burnout variable has no significant effect on employee performance. variable has no significant effect on employee performance. This is indicated by the significance value in the t test (0.700> 0.05), as well as the very small R square value (0.005). square value which is very small (0.005). This means that the Burnout variable only explains 0.5% of the variation in employee performance, while the rest is explained by other factors outside the model. explained by other factors outside the model.
creator: Bunga Nurmaulidina
creator: Siska Fajar Kusuma
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 598
ending page: 610
doi: 10.55606/jurimbik.v5i3.1434

Penerapan Seven Tools dalam Meningkatkan Kualitas Produk di Konveksi PT Tunggal Putri Rahayu Bandung
type: item
description: The high number of defects in convection products is one of the main problems that have an impact on reducing quality and consumer confidence. The purpose of this research is to identify the dominant types of defects, trace the main causes, and design improvement proposals based on Seven Tools as a quality control method. The method used in this research is a quantitative descriptive approach by collecting defective product data from January to December 2024. The data was analyzed using Check Sheet, Histogram, Pareto Diagram, Fishbone Diagram, Scatter Diagram, Control Chart, and Flowchart tools to trace the patterns, causes, and stability of the production process. The results show that the most common types of defects are loose buttons and broken threads, which are influenced by human factors, machines, work methods, and materials. After the implementation of improvement proposals, such as labor training, the use of semi-automatic machines, and the arrangement of the work environment, the product defect rate has decreased significantly. Thus, Seven tools proved effective in analyzing quality problems and became a solution to improve the quality of convection production.
creator: Saudah Putri Saffana
creator: Faldy Herdian
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 611
ending page: 624
doi: 10.55606/jurimbik.v5i3.1450

Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan PT. Multi Garmenjaya
type: item
description: The application of Reward and Punishment in the company must be given correctly, it can affect employee performance. The purpose of this study is to see how the Effect of Reward and Punishment on Employee Performance of PT. Multi Garmenjaya. This type of research uses quantitative methods, with distributing questionnaires as many as 93 respondents selected as the population of the study through simple random sampling and producing 93 replies respondents. The results of research ii, namely in thet test, Reward has a tcount value of 5.969 and a ttable value of 1.986 with a Sig value. 0.001 < 0.05 means that Reward has a partial effect on employee performance.Punishment variable has a tcount value of 3.030 and a ttable value of 1.986 with a Sig value. 0.003 <0.05 means that punishment has a partial effect on employee performance. Based on the F test, the Fcount value of 21.440 is greater than the ftabel of 3.10. Because the value of Fhitung > Ftabel (21.440 > 3.10) then H0 is rejected and H3 is accepted, H3 is accepted. This means that the Reward and Punishment variables affect employee performance simultaneously with the coefficient of determination. 0,308 %.
creator: Sari Lestari
creator: Denny Murdani
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 625
ending page: 634
doi: 10.55606/jurimbik.v5i3.1453

Pengaruh Penggunaan Global Positioning System dan Pengalaman Kerja Kurir Terhadap Ketepatan Pengiriman PT. POS Indonesia KC Tangsel
type: item
description: This study aims to determine the effect of Global Positioning System (GPS) use and courier work experience on delivery accuracy. In the logistics and delivery industry, timely delivery is a key focus for logistics companies. In this study, the authors explore how Global Positioning System (GPS) use and courier work experience can improve delivery accuracy. This study employed a quantitative method using a questionnaire as the data collection tool. Questionnaire data was obtained from 52 couriers at PT. Pos Indonesia, South Tangerang Branch. The sampling technique used was non-probability sampling with an associative quantitative approach and primary data. Data analysis was performed using SPSS 27. The results of this study indicate that Global Positioning System (GPS) use has a positive and significant effect on delivery accuracy at PT. Pos Indonesia, South Tangerang Branch. This is indicated by the calculated t-value for this variable in the data processing results being greater than the t-table (7.068 > 2.010). The next variable, Courier Work Experience, also has an effect on delivery accuracy at PT. Pos Indonesia KC Tangerang Selatan has a calculated t-value greater than the t-table (4.115 > 2.010). This indicates that the use of the Global Positioning System and courier work experience can help couriers and companies improve their delivery accuracy.
creator: Sabbir Akhtar
creator: Djoko Hananto
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 635
ending page: 649
doi: 10.55606/jurimbik.v5i3.1454

Pengaruh Gaya Kepemimpinan Partisipatif, Budaya Organisasi, dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Satu Bintang
type: item
description: This study aims to examine the influence of participative leadership style, organizational culture, and work environment on employee performance at PT. Satu Bintang. The research uses a quantitative approach with a survey method and purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that the participative leadership style does not have a significant effect on employee performance. In contrast, organizational culture has a positive and significant impact, suggesting that a strong organizational culture can enhance employee productivity and performance. Likewise, the work environment also shows a positive and significant influence on employee performance, highlighting the importance of a supportive and comfortable workplace. Simultaneously, the three variables are proven to have a significant influence on employee performance. These findings suggest that the company should prioritize strengthening its organizational culture and improving work environment conditions. In addition, leadership approaches should be reevaluated to ensure they align with employee needs and organizational goals. This research is expected to serve as a useful reference for companies seeking effective strategies to enhance employee performance through appropriate managerial practices.
creator: Tri Yuliantoro
creator: Sampor Ali
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 650
ending page: 663
doi: 10.55606/jurimbik.v5i3.1458

Analisis Pelatihan dan Pengembangan Sumber Daya Manusia di Solusi Tata Ruang Interior
type: item
description: This research aims for in-depth analysis to find out the extent to which the effectiveness of training and development of HR at Solusi Tata Ruang (STR) Interior. such as things - what things are obstacle factors in conducting training and development of HR at Solusi Tata Ruang (STR) Interior and also how the benefits of doing this. In this study, researchers used a qualitative type of research method. By explaining in detail related to training and development in the Interior Layout Solution (STR) company. The results of this study Overall, training and development of human resources at STR Interior has had a positive impact on improving the ability and work readiness of employees, but there are still obstacles that must be improved such as systems, documentation, long-term planning , as well as active involvement from management in the continuous development process. Training provides benefits in terms of improving technical skills, work efficiency, and reducing errors in carrying out tasks, as applied in the company Solusi Tata Ruang (STR) Interior through training in design software and working drawings. Meanwhile, development focuses on building character, leadership, and readiness for greater responsibility through programs such as mentoring and job rotation.
creator: Boby Bayu Putra Adityana
creator: Atep Kustiwa
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 664
ending page: 674
doi: 10.55606/jurimbik.v5i3.1456

Peran Lingkungan Kerja Terhadap Produktivitas Karyawan pada Butik Rengganis Kota Bandung
type: item
description: This study aims to determine and present an analysis of whether there is a positive influence between the work environment and employee productivity at the Rengganis boutique in Bandung. The type of research used is descriptive with a quantitative method. The author uses quantitative research because the data collection technique used involves questionnaires and statistical tools to process the questionnaires to determine whether there is a positive influence between the work environment and employee productivity at Rengganis Boutique. The results of the data analysis in this study indicate that there is a significant influence between the work environment and employee productivity. Based on the simple regression equation, where the regression coefficient value is 0.320, it indicates that the Work Environment has a positive influence on Employee Productivity. The coefficient of determination provided by the Work Environment variable on Employee Productivity is 85.9%, with the remaining 14.1% influenced by other factors not investigated in this study by the author. The t-test results show that if the calculated t-value is greater than the table t-value (9.554 > 2.110), it means there is a significant influence between the Work Environment and Employee Productivity at Rengganis Boutique, so the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected.
creator: Alfina Dhama Yanti
creator: Harry Nugraha
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 675
ending page: 684
doi: 10.55606/jurimbik.v5i3.1466

Analisis Kualitas Pelayanan Terhadap Tingkat Kepuasan Pasien di Rumah Sakit Muhammadiyah Bandung
type: item
description: This study aims to analyze service quality, measure patient satisfaction, and examine the influence of service quality on patient satisfaction at Muhammadiyah Hospital Bandung. The research method used is quantitative, with data collected through a Google Form questionnaire distributed to 83 respondents. The results show that the overall service quality is categorized as good, with an average score of 3.06 on a 4-point scale. The Responsiveness dimension received the highest score (3.15), while the Tangible dimension had the lowest (3.01). Patient satisfaction was in the satisfied category with an average score of 3.10, where 78.3% of respondents reported being satisfied to very satisfied. Statistical analysis revealed that service quality has a positive and significant effect on patient satisfaction, with a correlation coefficient of 0.648 and a coefficient of determination (R²) of 0.420. The t-test result showed a t-count of 7.652 > t-table 1.984 (significance value 0.000), confirming that service quality significantly affects patient satisfaction. Therefore, improving service quality can significantly enhance patient satisfaction at Muhammadiyah Hospital Bandung.
creator: Yusti Maulidda
creator: Lies Anggi Puspita Dewi
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 685
ending page: 696
doi: 10.55606/jurimbik.v5i3.1467

Pengaruh Leverage, Pertumbuhan Penjualan, dan Ukuran Perusahaan terhadap Nilai Perusahaan Sub Sektor Perbankan di Bursa Efek Indonesia
type: item
description: This study aims to examine the effect of leverage, sales growth, and firm size on firm value in the banking sub-sector listed on the Indonesia Stock Exchange (IDX) during the 2020-2024 period. A quantitative approach with panel data regression analysis was employed. Firm value was measured using Price to Book Value (PBV), leverage by Debt to Equity Ratio (DER), sales growth by Net Sales Growth Ratio, and firm size by the natural logarithm of total assets. The research sample consisted of 37 banking companies selected through a purposive sampling method. The results indicate that leverage has no significant effect on firm value. Conversely, sales growth has a positive and significant impact, while firm size negatively and significantly affects firm value. An adjusted R-squared value of 0.620348 suggests that 62.03% of the variation in firm value can be explained by this model, with the remainder attributed to other variables outside the model.
creator: Muhammad Syahid Hidayat
creator: Iskandar Zulkarnain
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 697
ending page: 712
doi: 10.55606/jurimbik.v5i3.1474

Pengaruh Sistem Manajemen Informasi Terintegrasi dan Teknologi Internet Of Things Terhadap Efisiensi Manajemen Persediaan di Ramayana Ciputat
type: item
description: This study aims to analyze the effect of implementing Integrated Information Management Systems (SMIT) and Internet of Things (IoT) technology on inventory management efficiency at Ramayana Ciputat. The background of this research stems from the increasing complexity of inventory management in the retail sector in the digital era. Inventory efficiency is crucial to reducing operational costs and enhancing competitiveness. This research uses a quantitative approach by distributing questionnaires to 20 operational staff members. Data were analyzed using multiple linear regression with SPSS software. The results show that both SMIT and IoT have a significant positive effect—individually and simultaneously—on inventory management efficiency. These findings highlight the importance of digitalizing information systems and utilizing sensor technology to optimize retail stock management.
creator: Farhan Alfarabi
creator: Djoko Hananto
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 713
ending page: 733
doi: 10.55606/jurimbik.v5i3.1475

Pengaruh Budaya Terhadap Sifat Altruistik Konsumen Indonesia
type: item
description: This study explores altruistic consumer behavior in Indonesia from a cultural perspective, emphasizing how collectivist values, religiosity, and social norms shape prosocial consumption. Using a narrative literature review, the research synthesizes theoretical and empirical findings from national and international journals to explain the interaction between traditional cultural values and modern consumer behavior. The results indicate that Indonesia’s collectivist culture (gotong royong or mutual cooperation, solidarity, and social responsibility) significantly fosters altruistic tendencies among consumers. Furthermore, religiosity acts as a moral and spiritual motivator that extends altruism into everyday consumption practices, including donations and ethical purchasing. The rise of digital platforms also enables the transformation of traditional solidarity into digital philanthropy and online social campaigns. Overall, altruistic consumer behavior in Indonesia emerges as a dynamic interplay between traditional culture, religious ethics, and modern technological adaptation.
creator: Tifani Dame Hasany
creator: Dhanny Safitri
creator: Dinis Cahyaningrum
creator: Isra Dewi Kuntary Ibrahim
creator: Ni Wayan Adelia Mutiara Asri
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 734
ending page: 745
doi: 10.55606/jurimbik.v5i3.1652

Membangun Loyalitas Konsumen melalui Sosial Media Marketing Melalui Brand Image sebagai Pemediasi di E-Commerce
type: item
description: This study aims to analyze the influence of Social Media Marketing on Consumer Loyalty, with Brand Image as a mediating variable, among Management students at STIE STEKOM Kartasura. The research method used was quantitative with a descriptive-verification approach through the distribution of questionnaires to 66 respondents. The results of validity and reliability tests indicated that all instrument items were valid and reliable. Tests for normality, multicollinearity, and heteroscedasticity indicated that the regression model met the classical assumptions. The t-test results indicated that Social Media Marketing had a significant but weak effect on Consumer Loyalty (sig. = 0.035), while Brand Image had a significant and moderate effect on Consumer Loyalty (sig. = 0.025). The F-test indicated that both independent variables simultaneously had a significant effect on Consumer Loyalty (sig. = 0.001). The results of the coefficient of determination test indicated that the influence of Social Media Marketing and Brand Image on Consumer Loyalty was 24%. The Sobel test shows that brand image significantly mediates the effect of social media marketing on consumer loyalty (Z = 4.03; p < 0.05). Thus, brand image plays a significant role in strengthening the effect of social media marketing on student consumer loyalty, particularly on the TikTok Shop platform.
creator: Selvi Octapia Simatupang
creator: Titin Hargyatni
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 746
ending page: 761
doi: 10.55606/jurimbik.v5i3.1479

Customer Relationship Management, Kualitas Pelayanan, dan Iklan Sosial Media Terhadap Customer Engangement
type: item
description: This study aims to analyze the influence of Customer Relationship Management (CRM), service quality, and social media advertising on customer engagement among consumers at Ayuri Homedress in Kayen District, Pati Regency. Facing competition in the fashion industry, it is crucial for businesses to build strong relationships with customers to create sustainable engagement. This study employed a quantitative approach, using a survey method using a questionnaire distributed to 96 respondents, selected using a purposive sampling technique. Data analysis was performed using multiple linear regression using SPSS software. The results indicate that, both partially and simultaneously, the three independent variables—Customer Relationship Management, service quality, and social media advertising—have a positive and significant effect on customer engagement. These findings offer practical implications for businesses, particularly in maximizing CRM strategies, improving service quality, and optimizing the use of social media as a promotional tool to strengthen relationships with consumers.
creator: Yuli Dewi Lestari
creator: Qristin Violinda
creator: Noni Setyorini
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 762
ending page: 776
doi: 10.55606/jurimbik.v5i3.1488

Analisis Pengaruh Return On Equity dan Non Performing Loan Terhadap Harga Saham pada PT. Bank Tabungan Negara Tbk.
type: item
description: This study aims to examine: 1) The effect of Return on Equity (ROE) on the stock price of PT Bank Tabungan Negara Tbk; 2) The effect of Non-Performing Loans (NPL) on the stock price of PT Bank Tabungan Negara Tbk; and 3) The combined effect of Return on Equity (ROE) and Non-Performing Loans (NPL) on the stock price of PT Bank Tabungan Negara Tbk.This is an associative (causal) study using a quantitative approach. The data used in this research is secondary data in the form of financial reports, including net income, total equity, non-performing loans, total credit, and stock prices of PT Bank Tabungan Negara Tbk over a 10-year period from 2014 to 2023. Data collection techniques include documentation and literature study.The data analysis techniques employed in this research are: classical assumption tests consisting of normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test; multiple linear regression analysis; correlation and determination coefficients; hypothesis testing; and model feasibility test.The results show that: 1). Return on Equity (ROE) does not have a significant partial effect on the stock price of PT Bank Tabungan Negara Tbk; 2). Non-Performing Loans (NPL) have a significant partial effect on the stock price of PT Bank Tabungan Negara Tbk; 3). Return on Equity (ROE) and Non-Performing Loans (NPL) do not have a significant simultaneous effect on the stock price of PT Bank Tabungan Negara Tbk.
creator: Suryani Suryani
creator: M. Rimawan
creator: Puji Muniarty
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 777
ending page: 793
doi: 10.55606/jurimbik.v5i3.1532

Pengaruh Pengawasan dan Kepuasan Kerja Terhadap Disiplin Kerja pada Kantor Pertanahan Kabupaten Bima
type: item
description: This study investigates the influence of supervision and job satisfaction on employee work discipline at the Land Office of Bima Regency. Specifically, it examines: (1) the effect of supervision on work discipline, (2) the effect of job satisfaction on work discipline, and (3) the joint effect of supervision and job satisfaction on work discipline. This research employed an associative quantitative approach. The population comprised 62 employees, consisting of 30 civil servants (ASN), 3 government contract employees (PPPK), and 29 permanent honorary staff, all of whom were included as the sample. Data were collected using observation sheets and Likert-scale questionnaires. The analysis involved validity and reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation), multiple regression analysis, correlation and determination coefficients, as well as simultaneous and partial tests. The findings indicate that: (1) supervision has a significant effect on work discipline, (2) job satisfaction has a significant effect on work discipline, and (3) supervision and job satisfaction jointly have a significant effect on work discipline among employees of the Land Office of Bima Regency.
creator: Nursakinah Nursakinah
creator: Mawar Hidayanti
creator: Kartin Aprianti
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 794
ending page: 809
doi: 10.55606/jurimbik.v5i3.1536

Pengaruh Return On Asset dan Debt To Asset Ratio Terhadap Harga Saham pada PT. Duta Pertiwi, Tbk
type: item
description: This study aims to examine: (1) the partial effect of Return on Assets (ROA) on stock prices of PT Duta Pertiwi Tbk, (2) the partial effect of Debt to Asset Ratio (DAR) on stock prices of PT Duta Pertiwi Tbk, and (3) the simultaneous effect of ROA and DAR on stock prices of PT Duta Pertiwi Tbk. This research employed an associative quantitative approach using secondary data derived from income statements and balance sheets, including net profit, total assets, total liabilities, and stock prices from 2014 to 2023. Data were collected through documentation and literature study, and analyzed using classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation), multiple linear regression, correlation and determination coefficients, as well as t-test and F-test. The results indicate that: (1) ROA has no significant partial effect on stock prices, (2) DAR has no significant partial effect on stock prices, and (3) ROA and DAR jointly have no significant effect on stock prices of PT Duta Pertiwi Tbk.
creator: Ainul Ainul
creator: M. Rimawan
creator: Puji Muniarty
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 810
ending page: 822
doi: 10.55606/jurimbik.v5i3.1537

Implementasi Strategi Pemasaran Digital Melalui Media Sosial untuk Meningkatkan Penjualan UMKM
type: item
description: This study implements a digital marketing strategy via Instagram to increase sales at UD Akbar Lestari, a rattan craft MSME in Pangkep, Indonesia. Conventional, word-of-mouth marketing had constrained market reach, whereas social media enables visual storytelling and two-way interactions that strengthen brand awareness. We adopted a Research and Development (R&D) approach using the RACE framework—Reach, Act, Convert, Engage. Data were collected through interviews, observation, sales records, and Instagram Insights. The intervention comprised launching the official account @ud.akbarlestari, designing an informative profile, defining content pillars, scheduling posts, and deploying Feed, Reels, and Story formats with clear calls-to-action and a purchasing link in the bio. The study’s novelty lies in adapting RACE to a rural handicraft context and leveraging the local Pangkep dialect in Reels to deepen audience affinity. After one month, marketing performance improved markedly: the account reached 2,484 users and generated 4,771 impressions; there were 523 interactions from 122 accounts; 372 profile activities (330 visits; 42 external link clicks); and Linktree recorded 56 views with 27 clicks (48.21% CTR). Reels was the most effective format, achieving 1,840 views, reach of 1,211, 64 likes, 6 comments, and 37 shares. Business outcomes also strengthened, with sales increasing from IDR 11,341,500 to IDR 21,050,900 and evidence of repeat purchases, indicating emerging loyalty. In conclusion, RACE-based Instagram implementation effectively improves reach, engagement, conversion, and sales for craft MSMEs. We recommend maintaining content consistency, further optimizing Instagram features, and conducting regular Insight-driven evaluations to sustain performance gains.
creator: Nadila Al Fadila
creator: Muhammad Jamil
creator: Valentino Aris
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 823
ending page: 841
doi: 10.55606/jurimbik.v5i3.1766

Optimalisasi Platform Digital untuk Penguatan Branding Restoran Aroma Palopo
type: item
description: This study aims to analyze the implementation and evaluate the optimization of digital marketing in strengthening the branding of Aroma Palopo restaurant through digital platforms. The research method used is associative quantitative approach with data collection through questionnaires to 25 respondents who are active followers of the instagram account @aromapalopohjfatmawati, as well as documentation of the digital activities of the restaurant. Data analysis was conducted using brand awareness, brand recall, brand recognition, and unaware of brand indicators measured through a Likert scale of 1-5. The results showed that the digital marketing strategy of Aroma Palopo restaurant through instagram has been able to increase brand awareness in the category enough with an average score of 3.11. The brand recognition dimension received the highest score of 3.32, which indicates that the audience is able to recognize the logo and design of restaurant content on social media. Meanwhile, brand recall reached a value of 3.24, indicating that some respondents could remember the brand without seeing the logo or content directly, while the top of mind dimension was still low with a value of 3.04, indicating that the brand has not become the main choice of consumers. Video content (Reels) is considered the most effective in increasing interaction, therefore, upload consistency, visual storytelling, active interaction, and the use of paid advertising are recommended to strengthen branding on social media.
creator: Dwi Apriani Pratiwi
creator: Muhammad Jamil
creator: Valentino Aris
rights: Copyright (c) 2025 Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 842
ending page: 857
doi: 10.55606/jurimbik.v5i3.1786