Arsanda, Tiara Daffa, Febrianur Ibnu Fitroh Sukono Putra, and Selvia Puji Lestari. 2021. “SECON: ANALYSIS OF THE MODEL FOR IPHONE USER BRAND LOYALTY IMPROVEMENT IN SEMARANG CITY”. Jurnal Ilmiah Manajemen, Bisnis Dan Kewirausahaan 1 (1):36-45. https://doi.org/10.55606/jurimbik.v1i1.100.