Strategi Komunikasi Pelayanan Pegawai MS Glow Tangah Jua Terhadap Pembeli Ditinjau Dari Perspektif Public Relation

Authors

  • Rena Dinata Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
  • Darul Ilmi Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

DOI:

https://doi.org/10.55606/juitik.v3i3.626

Keywords:

Communication Strategy, Employee Service, Public Relation

Abstract

The development of the beauty business is currently very rapid in indoesia. In the service sector, it is an important part of a beauty company as a means of communicaton for companiens whose target is consumers. As time goes by, cosmetics are needed by all groups. This is one of the things that makes researchers interested in analyzing what kind of employee service communication strategies are used by employees of Ms Glow Tangah Jua Bukittinngi whether they are appropriate and relevant to the Public Relations perspective. This study aims to determine the employee service communication strategy carried out by Ms Glow Tangah Jua Bukittinggi from a Public Relations perspective. This research uses a descriptive method with a qualitative approach. The subject of this research is the employee and owner of Ms Glow Tangah Jua Bukittinggi and the object is the employee service communication strategy of Ms Glow Tangah Jua Bukittinggi in terms of Public Relations perspective. Meanwhile, in collecting data in this study, researchers collected data from observatio, interview and documentation. Based on the results of research with Ms Glow Tangah Jua Bukittinggi, a communication startegy that is appropriate and relevant to public relation is by greeting consumers well and greeting them when consumers arrive, the second strategy is educating consumers about the problems that occur on their skin, so that Ms Glow can handle and provide products that are suitable for consumers’ own skin problems.

References

Adindo, A. W. (2021). Kewirausahaan Dan Studi Kelayakan Bisnis Untuk Memulai Dan Mengelola Bisnis. CV Budi Utama.

Andhriany, S. (2011). Strategi Komunikasi Public Relations Aston Imperium Hotel Dalam Mempertahankan.

Cangara, H. H. (2007). Pengantar Ilmu Komunikasi. PT Raja Grafindo Persada.

Cutlip, S. M., & Wibowo, T. (Terj.). (2006). Effective Public Relations. Kencana.

Effendy, O. U. (1992). Dinamika Komunikasi. PT Remaja Rosdakarya.

Effendy, O. U. (2016). Ilmu Komunikasi. PT Remaja Rosdakarya.

Gunawan, I. (2015). Metode Penelitian Kualitatif: Teori Dan Praktek. Bumi Aksara, 80-81.

Kementrian Pendidikan Dan Kebudayaan Republik Indonesia. (2016). Kamus Bahasa Indonesia Edisi Kelima (Aplikasi Kbbi 0.4.0.40).

Kriyantono, R. (2014). Teori Public Relations Perspektif Barat Dan Lokal. Prenadamedia Group.

May, T. R. (2005). Komunikasi Dan Hubungan Masyarakat Internasional. Refika Aditama.

Moenir. (2002). Manajemen Pelayanan Umum Di Indonesia. Bumi Aksara.

Nurbaiti, T. (2021). Dampak Layanan Jasa Mobile Banking Terhadap Peningkatan Jumlah Asabah (Studi Kasus Muamalat KCP ZA Pagar Alam).

Sukardi. (2003). Metodologi Penelitian. Bumi Aksara.

Yusuf, P. M. (1990). Komunikasi Pendidikan Dan Komunikasi Instruksional. Remaja Rosdakarya.

Downloads

Published

2023-09-22

How to Cite

Rena Dinata, & Darul Ilmi. (2023). Strategi Komunikasi Pelayanan Pegawai MS Glow Tangah Jua Terhadap Pembeli Ditinjau Dari Perspektif Public Relation. Jurnal Ilmiah Teknik Informatika Dan Komunikasi, 3(3), 99–108. https://doi.org/10.55606/juitik.v3i3.626

Similar Articles

<< < 1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.